Trend cluster
Category

Luxe
Retirement

Luxurious retirement homes cater to seniors with financial means.

Upscale Retirement VillagesProgressive Retirement VillagesUltra-Glamorous Retirement HomesLuxury-Minded Retirement ResidencesContemporary Elderly Housing

Trend

What is the Luxe Retirement trend?

Luxe Retirement: For some seniors, the idea of being in a retirement home is less dispiriting than it is for others – as those who have the financial means now have the option of entering ultra-luxurious ones. Upscale in both design and service, these spaces exist as income gaps continue to rise around the world, and as personalized experiences become priorities for those who have the luxury to pay more for them.

Trend themes

Themes within the Luxe Retirement trend

Three behaviours holding the trend together
01

Luxury Retirement Homes

Ultra-luxurious retirement homes are becoming an option for seniors with high financial means, creating a trend of personalized experiences for those willing to pay more for them.

02

Sustainable and Wellness-Focused Retirement Communities

Retirement communities focused on wellness and sustainability are becoming popular, with an emphasis on fresh food, nature trails, and communal building areas.

03

Urban Senior Living

There is a growing trend of retirees who want to remain in the city, creating a demand for luxury-minded retirement residences that offer modern design, spacious units, and added services.

Industry implications

What the Luxe Retirement trend means for industry

Where the trend changes the playbook
For

Real Estate

The luxury housing market for seniors is growing, with an increasing demand for personalized experiences and sustainable community features.

For

Hospitality

Retirement homes are adopting hospitality features such as gyms, spas, dining rooms, and chauffeur services to enhance residents' quality of life.

For

Healthcare and Wellness

Retirement communities that focus on wellness and provide personalized medical support are disrupting traditional retirement home models, creating opportunities for healthcare and wellness professionals.

Workshop question

How can your brand personalize its offerings for its more financially secure customers?

Trend signals

Trend signals for Luxe Retirement

Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%.

Popularity69%
Activity66%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial (not a primary audience)
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific