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Puffed Indulgence

Puff snack products help health-conscious consumers snack smartly

Implications - Puff-based products provide a healthier snacking option for consumers looking to satisfy their cravings without worrying about it being detrimental to their health-based goals. This serves the health-conscious consumer who is often looking to satisfy the balance of a healthy, well-rounded diet, without being deprived of all indulgences.

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 43 Examples: 47,454 Total Clicks

Date Range: Jun 16 - Feb 18

Trending: This Year and Mild

Consumer Insight Topics: Lifestyle Food

Featured Examples

Puffed Chickpea Snacks - Organic 'HIPPEAS' Appeal to a New Generation of Hippies

SCORE 6.2

Warm 1,553 Clicks Pub: Jun 23, 16

Puffed Chickpea Snacks

Organic 'HIPPEAS' Appeal to a New Generation of Hippies

‘HIPPEAS’ are organic chickpea snacks that come in a unique puffed format in order to deliver high fiber and protein, while also being low in fat and gluten-free. These inventive... [More]

Clean Eating Potato Snacks - The SPOKES Air-Puffed Potato Snacks are Lightly Misted with Oil

SCORE 5.3

Warm 584 Clicks Pub: Oct 26, 17

Clean Eating Potato Snacks

The SPOKES Air-Puffed Potato Snacks are Lightly Misted with Oil

Potato chips are the quintessential snack for millions that are notoriously unhealthy, so the SPOKES Air-Puffed Potato Snacks are positioned as a healthier alternative that offer a distinctly... [More]

Pea Protein Puff Snacks - Suzie 2's '2 Peas & a Bean' Snacks are Protein-Rich Snack Puffs

SCORE 5.3

This Year and Warm 672 Clicks Pub: Feb 16, 18

Pea Protein Puff Snacks

Suzie 2's '2 Peas & a Bean' Snacks are Protein-Rich Snack Puffs

At the Winter Fancy Food Show, Suzie’s presented an updated take on the classic cheese puff snacks. These snacks boast a base of plant-based pea protein and are offered in unique, health-... [More]

Peanut Butter Puffs - Puffworks' Snack Puffs Take Inspiration from an Israeli Treat Called Bamba

SCORE 4.1

This Year and Average 520 Clicks Pub: Feb 16, 18

Peanut Butter Puffs

Puffworks' Snack Puffs Take Inspiration from an Israeli Treat Called Bamba

Puffworks’ Peanut Butter Puffs are an all-new kind of snack puffs that can be enjoyed in Original, Dark Chocolate and Spicy Thai BBQ flavors. These handcrafted peanut butter snacks are made in... [More]

Lily-Dervied Snack Puffs - 'Lily Puffs' Makes Its Superfood Snack from Water Lily Seeds

SCORE 4

Mild 309 Clicks Pub: Sep 18, 17

Lily-Dervied Snack Puffs

'Lily Puffs' Makes Its Superfood Snack from Water Lily Seeds

With its Lily Puffs, Vedic Brands is on a mission to help consumers rediscover the wonders of ancient superfoods. While many health-conscious consumers have come to be introduced to a variety of... [More]

Protein-Rich Peanut Puffs - P-nuff Makes Baked Peanut Snacks That Deliver Complete Vegan Proteins

SCORE 1.9

Untested 227 Clicks Pub: Jul 26, 17

Protein-Rich Peanut Puffs

P-nuff Makes Baked Peanut Snacks That Deliver Complete Vegan Proteins

As an alternative to the many whole peanut snacks available on the market, P-nuff offers a variation on this theme by producing baked peanut puffs. As such, P-nuff Crunch brands itself as “the... [More]