Category
Lifestyle
Assisted Choices
Trend cluster
Category
Puffed
Indulgence
Puff snack products help health-conscious consumers snack smartly.
3.1
Trend score
Trend
What is the Puffed Indulgence trend?
Puffed Indulgence: Puff-based products provide a healthier snacking option for consumers looking to satisfy their cravings without worrying about it being detrimental to their health-based goals. This serves the health-conscious consumer who is often looking to satisfy the balance of a healthy, well-rounded diet, without being deprived of all indulgences.
Trend themes
Themes within the Puffed Indulgence trend
Three behaviours holding the trend together01
Pulses as Snack Ingredients
Snacks made with pulses—legumes, beans and peas—are becoming extremely popular as sources of interesting flavor, texture and protein.
02
Plant-based Protein Snacks
A growing demand for protein-rich, plant-based, gluten-free and grain-free foods has driven brands to explore the use of legumes for the making of snack and meal products.
03
Healthier Snacking with Puffed Ingredients
Although consumers have been buying cheesy snack puffs for years, a new wave of puffed snack products are being produced, made with everything from lotus seeds and water lily seeds to quinoa.
Industry implications
What the Puffed Indulgence trend means for industry
Where the trend changes the playbookFor
Snack Foods
Snack companies can explore the use of pulses and puffed ingredients in their products to cater to the growing demand for plant-based protein and healthier snacking alternatives.
For
Superfoods
Foods made from ancient superfoods, like water lily seeds, are gaining popularity as consumers are drawn to unique and healthier ingredients.
For
Sustainable Business
Partnerships with social and environmental organizations, like in the case of HIPPEAS, can add value to a brand and its commitment to sustainability while also doing good for communities.
Workshop question
How can your brand help consumers to stay on track with their personal goals?
Trend signals
Trend signals for Puffed Indulgence
Trend score 3.1 out of 10, from popularity 48%, activity 37%, freshness 8%.
Popularity48%
Activity37%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Puffed Indulgence trend
6 featured examples from Jun 23, 2016 to Feb 17, 2018CategoryLifestyle
Puffed Chickpea Snacks
Organic 'HIPPEAS' Appeal to a New Generation of Hippies
The rise of organic snack brands indicates opportunities within the organic food industry to meet the demand for health-conscious and sustainable products.
CategoryLifestyle
Clean Eating Potato Snacks
The SPOKES Air-Puffed Potato Snacks are Lightly Misted with Oil
The snack food industry can explore new product development opportunities by focusing on creating and promoting healthier alternatives to traditional snacks.
CategoryLifestyle
Pea Protein Puff Snacks
Suzie 2's '2 Peas & a Bean' Snacks are Protein-Rich Snack Puffs
The snack food industry can innovate its product offerings by incorporating pea protein and nut butter flavors into healthier versions of classic snacks.
CategoryLifestyle
Peanut Butter Puffs
Puffworks' Snack Puffs Take Inspiration from an Israeli Treat Called Bamba
Disruptive innovation opportunity: Introduce innovative and unique snack products to capture the evolving consumer preferences in the snack food industry.
CategoryLifestyle
Lily-Dervied Snack Puffs
'Lily Puffs' Makes Its Superfood Snack from Water Lily Seeds
Lily Puffs represents a new entrant into the market for healthy, natural, and innovative snacks, opening opportunities for startups and small food companies in the health and well…
CategoryLifestyle
Protein-Rich Peanut Puffs
P-nuff Makes Baked Peanut Snacks That Deliver Complete Vegan Proteins
As consumers seek healthier snack options, snack food companies can capitalize on the trend by creating natural, protein-rich, and plant-based snack alternatives, like P-nuff’s pe…
