The Vintage Italia Holiday Pasta Bow Ties have been released by the brand just in time for the festive season to offer consumers a satisfying snack option to offer when friends and family come for a visit.
The snacks come in four classic flavor options including 'Meatball Parm,' 'Creamy Ranch,' 'Smooth Cheddar' and 'Honey Butter,' and have all been packaged with seasonal characters including Santa Claus, an elf, a snowman and a reindeer, respectively.
The crunchy snacks have been branded as such thanks to a creative partnership with Tipsy Elves to make the bagged treats more festive as the holiday season begins.
The Vintage Italia Holiday Pasta Bow Ties will be promoted with a campaign that will debut at the iHeartRadio Jingle Ball concert taking place in Chicago with a sweepstakes offer a chance to win coveted show tickets.
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