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Homely Hotel

Hotels adopt home comforts and services to enhance the travel experience

Implications - Though hotels have long prioritized guest comfort, they are taking that a step further by offering the same comforts that guests are accustomed to in their own homes. Whether in the form of errand-running or homey designs, these spaces are becoming popular as hotel brands seek to compete with the convenience of companies like Airbnb, and travelers increasingly seek out experiences that best immerse them in local cultures and lifestyles.

Workshop Question - How can your brand better accommodate the emerging practices that consumers are growing accustomed to?
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121,847 Total Clicks
Jul 16 - Feb 18
This Year and Warm
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Featured Examples
Spacious Traveler-Friendly Residences - 'Suite for ten' is Designed to Encourage Hosting Travelers
SCORE 5.5
Warm 1,562 Clicks Pub: Jul 28, 16
Spacious Traveler-Friendly Residences
'Suite for ten' is Designed to Encourage Hosting Travelers
With online services like Airbnb, Couchsurfing, and others making it easier for travelers to experience the authentic living environments of homes and apartments in the cities they visit (rather... [More]
Longterm Apartment Hotels - The Maramara Park Avenue Simulates the Stay of a Home in a Hotel Room
SCORE 5.8
Warm 3,005 Clicks Pub: Jul 31, 16
Longterm Apartment Hotels
The Maramara Park Avenue Simulates the Stay of a Home in a Hotel Room
Staying in hotel rooms while travelling can limit one’s travel immersion in the sense that the replicated rooms lack providing a well-rounded and immersive travel experience into the culture... [More]
Apartment-Mimicking Hotels - Lokal Hotel Provides Invisible Service to Make Guests Feel At Home
SCORE 4.5
Average 1,868 Clicks Pub: Feb 25, 17
Apartment-Mimicking Hotels
Lokal Hotel Provides Invisible Service to Make Guests Feel At Home
Following the popularity of Airbnb, accommodations like this boutique are offering invisible service. This means no front desk with staff that aim to be out of sight as much as possible, with an... [More]
Hotel-Level Apartment Services - The Life Simplified Will Order Your Groceries or Clean Your Room
SCORE 2.7
Mild 279 Clicks Pub: Dec 6, 17
Hotel-Level Apartment Services
The Life Simplified Will Order Your Groceries or Clean Your Room
The real estate firm Related Companies partnered with the tech-infused hospitality platform Hello Alfred to offer residents a series of life-enhancing tools available through the custom platform,... [More]
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