Hotels adopt home comforts and services to enhance the travel experience
Implications - Though hotels have long prioritized guest comfort, they are taking that a step further by offering the same comforts that guests are accustomed to in their own homes. Whether in the form of errand-running or homey designs, these spaces are becoming popular as hotel brands seek to compete with the convenience of companies like Airbnb, and travelers increasingly seek out experiences that best immerse them in local cultures and lifestyles.
Workshop Question - How can your brand better accommodate the emerging practices that consumers are growing accustomed to?
Trend Themes
1. Homely Designs - Hotels are adopting homey designs and services to make guests feel more comfortable and at home.
2. Authentic Living Experiences - Travelers seek out authentic living experiences with local cultures, hence increasing the popularity of home-sharing and apartment-mimicking hotels.
3. Invisible Service - Accommodations are offering invisible services, meaning no front desk, to provide guests with the feeling of living like locals and integrating with a new neighborhood.
Industry Implications
1. Hospitality Industry - Understanding the trend of homely designs and services in hotels and apartment hotels can provide opportunities for the hospitality industry to enhance guest experiences.
2. Real Estate Industry - Collaborating with hospitality and tech companies to offer hotel-level services in residential and rental buildings can be an innovation opportunity for the real estate industry.
3. Service Industry - Providing invisible services to make consumers feel at home can be a disruptive innovation to the service industry, especially for the millennial generation who seek authentic living experiences.
4 Featured, 35 Examples:
174,112 Total Clicks
Date Range:
Jul 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:
