The Original Prongles chips are the creation of the brand behind Cards Against Humanity, which have been hilariously announced via a new website. Released with the slogan "Make America CRUNCH Again!," the snack chips come in 'Salt and Potato' and 'Onions and Cream' flavor options.
The snack chips have been positioned as a new release by the brand as a shift into the snack foods market as it is more profitable than the board game industry. The new website for the snacks also features a voting system that will let visitors have their say if they want to see new flavors, such as 'Tacos and Burritos,' 'Whole Fish' or 'America.'
The witty Original Prongles snack chips come as a witty and likely fake product from the brand, but fits in well with its other stunts from years past.
What's Driving This Trend
- Snack Food Brand Expansion
- Snack brands are exploring new markets and entering new industries for higher profitability.
- Humorous Product Marketing
- Brands are using humor and irony to market products in a unique and engaging way.
- Crowdsourced Product Development
- Brands are engaging their audiences through voting and feedback systems for new product ideas.
Who This Affects Most
- Snack Food Industry
- Companies in the snack food industry can explore new product releases and marketing strategies for increased profitability.
- Board Game Industry
- Companies in the board game industry can consider new revenue streams or product offerings to diversify their business and stay competitive.
- Marketing and Advertising Industry
- Marketing agencies can help brands develop unique and engaging campaign strategies that incorporate humor and crowd engagement elements.
