Pringles' Scorchin' Wavy Loaded Nachos crisps were created for fans of spicy nachos who want to avoid the messes and sogginess that sometimes comes with this classic snack. True to their name, the new crisps are loaded with flavor from queso, sour cream and corn tortilla, and they boast heat that builds over time thanks to jalapeño and cayenne pepper.
The chips with a wavy texture tap into the continued popularity of the Pringles Scorchin' crisps launched last year. These spicy loaded nacho-inspired crisps are being introduced to retailers for a limited time in 2021 and they are set for a full release as of 2022.
Fans of spicy flavors will appreciate this new addition to the Pringles Scorchin' lineup, which includes existing favorites like classic BBQ, Cheddar and Chili & Lime.
What's Driving This Trend
- Spicy Snacks
- Opportunity to create other spicy snacks that cater to consumers that love the heat build-up experience.
- Novel Flavor Mixes
- Opportunity to launch other products that fuse similar flavors in new and exciting ways.
- Texture Innovation
- Opportunity to launch snacks that not only have unique flavors but also come in novel textures that add to the overall experience.
Who This Affects Most
- Snack Foods
- Opportunity to launch other spicy snacks that cater to consumers that love the heat build-up experience and texture innovation.
- Food Retail
- Opportunity to expand and capture larger market share within the snack food market by selling the new snacks.
- Food Manufacturing
- Opportunity to produce more unique combinations of flavors and textures in other snack offerings.
