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Ready-to-Eat Veggie

Portable snacks with vegetables gain favor with health-conscious consumers

Implications - As consumers become both busier and more health conscious, a need for healthier, travel-friendly snacks has emerged. Though products like granola bars have previously acted as a solution, today's discerning health-conscious consumer is seeking something more nutritionally balanced. Filling this gap is attractive, convenient on-the-go snack products that incorporate vegetable ingredients. This shift speaks to the heightened expectations of consumers when it comes to brands meeting various needs through simple, seamless solutions.
Workshop Question - How could you enhance your offering in order to meet more than one of your target consumers' needs?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
69,580 Total Clicks
Date Range:
May 17 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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