Ready-to-Eat Veggie

Portable snacks with vegetables gain favor with health-conscious consumers

Implications - As consumers become both busier and more health conscious, a need for healthier, travel-friendly snacks has emerged. Though products like granola bars have previously acted as a solution, today's discerning health-conscious consumer is seeking something more nutritionally balanced. Filling this gap is attractive, convenient on-the-go snack products that incorporate vegetable ingredients. This shift speaks to the heightened expectations of consumers when it comes to brands meeting various needs through simple, seamless solutions.

Workshop Question - How could you enhance your offering in order to meet more than one of your target consumers' needs?
SCORE 5
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31,061 Total Clicks
May 17 - Feb 18
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Featured Examples
Artificial Ingredient-Free Vegetable Snacks - The Gaea Veggie Snacks are Made without Preservatives
SCORE 5.7
This Year and Warm 1,124 Clicks Pub: Dec 21, 17
Artificial Ingredient-Free Vegetable Snacks
The Gaea Veggie Snacks are Made without Preservatives
The Gaea Veggie Snacks have been launched as a new collection of healthy food options for consumers who are looking for a delicious yet healthful way to stay fueled throughout the day. The Greece-... [More]
Clustered Vegetable Snacks - Hippie Snacks' Veggie Snacks are a Savory Alternative to Sweet Clusters
SCORE 6
Warm 1,599 Clicks Pub: Jul 5, 17
Clustered Vegetable Snacks
Hippie Snacks' Veggie Snacks are a Savory Alternative to Sweet Clusters
Fruit, granola and chocolate can often be found as main ingredients in snack clusters, but Hippie Snacks’ Veggie Clusters provide a savory alternative to these sweet snacks. The Greens &... [More]
Dehydrated Vegetable Crisps - INNATE Foods' Vibrant Vegetable Snacks Encourage Healthy Snacking
SCORE 3.4
Mild 385 Clicks Pub: May 12, 17
Dehydrated Vegetable Crisps
INNATE Foods' Vibrant Vegetable Snacks Encourage Healthy Snacking
INNATE Foods’ dehydrated, vibrantly colored all-natural vegetable crisps offer an ultra-healthy way to satisfy one’s desire for a richly textured snack that is not a potato chip. ... [More]
Dehydrated Carrot Snacks - Rhythm Superfoods Now Offers a Simple Way to Enjoy a Carrot Stick Snack
SCORE 3.3
This Year and Mild 1,263 Clicks Pub: Jan 27, 18
Dehydrated Carrot Snacks
Rhythm Superfoods Now Offers a Simple Way to Enjoy a Carrot Stick Snack
Sliced carrots make for a simple, healthy and natural snack, but Rhythm Superfoods is now helping consumers to save themselves the hassle of washing, peeling and cutting with its all-new dehydrated... [More]
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