Portable snacks with vegetables gain favor with health-conscious consumers
Implications - As consumers become both busier and more health conscious, a need for healthier, travel-friendly snacks has emerged. Though products like granola bars have previously acted as a solution, today's discerning health-conscious consumer is seeking something more nutritionally balanced. Filling this gap is attractive, convenient on-the-go snack products that incorporate vegetable ingredients. This shift speaks to the heightened expectations of consumers when it comes to brands meeting various needs through simple, seamless solutions.
Workshop Question - How could you enhance your offering in order to meet more than one of your target consumers' needs?