Portable snacks with vegetables gain favor with health-conscious consumers
Implications - As consumers become both busier and more health conscious, a need for healthier, travel-friendly snacks has emerged. Though products like granola bars have previously acted as a solution, today's discerning health-conscious consumer is seeking something more nutritionally balanced. Filling this gap is attractive, convenient on-the-go snack products that incorporate vegetable ingredients. This shift speaks to the heightened expectations of consumers when it comes to brands meeting various needs through simple, seamless solutions.
Workshop Question - How could you enhance your offering in order to meet more than one of your target consumers' needs?
Trend Themes
1. Veggie Snacks - As consumers become more health-conscious, there is an increasing need for healthier and travel-friendly snacks that incorporate vegetable ingredients.
2. Clean Label - There is a growing demand for organic and all-natural products among health-conscious consumers, especially those that are free from preservatives and artificial ingredients.
3. Artisanal Snacks - Consumers are seeking artisanal snack options that are made with whole-root vegetables, have a health-focused profile and are Non-GMO Project Verified, Kosher Certified, Gluten-Free Certified, and vegan.
Industry Implications
1. Healthy Snacks Industry - This industry can benefit from developing healthier and travel-friendly snack products that incorporate vegetable ingredients, are free from preservatives and artificial ingredients and have a health-focused profile.
2. Organic and All-natural Products Industry - This industry can benefit from developing products that meet the growing demand among health-conscious consumers for organic and all-natural products, especially those that are Non-GMO Project Verified, Kosher Certified, Gluten-Free Certified, and vegan.
3. Artisanal Snacks Industry - This industry can benefit from developing artisanal snack options that have a health-focused profile, are made with whole-root vegetables, and are Non-GMO Project Verified, Kosher Certified, Gluten-Free Certified, and vegan.
