Category
Tech
Delegated Interfaces
Trend cluster
Category
Auditory
Direction
Directional audio devices become increasingly precise.
2.9
Trend score
Trend
What is the Auditory Direction trend?
Auditory Direction: Speakers with directional functionalities allow for users to listen to audio in open spaces, without disturbing those around them. The precision of such devices had a multitude of implications, from making the process of listening to audio without headphones a more personal experience, to enhancing accessibility by helping individuals with hearing impairments.
Trend themes
Themes within the Auditory Direction trend
Three behaviours holding the trend together01
Directional Speakers
The ability of speakers to emit sound in a focused beam will revolutionize personalized and more private sound listening experiences.
02
Transparent Speakers
Glass-enhanced audio can deliver private sound experiences for individuals with hearing disabilities while maintaining discretion for others.
03
Portable Directional Speakers
The portability of directional speakers that offer sound to a specific individual needs further exploration for applications in various public and private settings.
Industry implications
What the Auditory Direction trend means for industry
Where the trend changes the playbookFor
Audio Equipment Manufacturing
Companies can focus on developing new technologies that can provide an enjoyable audio experience for individuals who do not prefer headphones.
For
Consumer Electronics Retail
Retailers of audio and sound equipment can invest in and carry directional and glass-enhanced speakers that can appeal to individuals in search of more private sound experiences.
For
Public Spaces and Services
Public spaces, such as libraries or museums, and services, such as ATMs, can provide directional and glass-enhanced audio to individuals who want an experience that maintains privacy.
Workshop question
How can your brand curate personalized, accessible products/services for its customers?
Trend signals
Trend signals for Auditory Direction
Trend score 2.9 out of 10, from popularity 37%, activity 41%, freshness 8%.
Popularity37%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Auditory Direction trend
5 featured examples from Apr 12, 2016 to Feb 23, 2018CategoryTech
Directional Audio Speakers
The Soundlazer VR Speakers Create a Private Sound Bubble for the User
Disruptive innovation opportunity: Integrate directional audio speakers into the gaming industry, offering immersive and focused sound experiences for virtual reality gamers.
CategoryTech
Directional Speaker Devices
The 'CAPSO' Speaker is Ideal for Those Who Don't Like Headphones
Creating directional audio speakers could provide users with a non-intrusive and more efficient way of experiencing personal audio, disrupting the personal audio industry.
CategoryArt & Design
Modern Translucent Speakers
These Transparent Speakers Use Glass To Optimize and Focus Sound
The audio technology industry can integrate glass-based speakers to enhance sound quality and create unique user experiences.
CategoryTech
Precise Directional Speakers
This French-Made Speaker Offers a Headphone-Like Listening Experience
The development of precise directional speakers has the potential to revolutionize the audio technology industry by offering new ways to manipulate and control sound.
CategoryTech
Portable Directional Speakers
The Samsung S-Ray is a Contactless Alternative to Earphones
The consumer electronics industry can explore the potential of directional sound technology to create innovative audio products that enhance user experiences.
