The Kilchoman farm distillery is built on Islay, Scotland and produces malt whiskey. Founded in 2005, Kilchoman is the first distillery to be build on Islay in the last 124 years.
This upstart whiskey company has strategized to produce younger whiskies that are currently in demand in the industry. And since Kilchoman is a few years away from producing 12-year-old malts, this strategy has been working in its favor.
Implications - Consumers are looking for ways to stay connected to more natural elements. Products featuring an organic aspect are appealing to those who want to stay eco-conscious. Creating more green-friendly items could help a company stay on the cutting edge.