Heavily edited skin is no longer acceptable in mainstream campaigns
Trend - Recent movements towards a more inclusive and body positive society have shown a marked shift in mainstream perceptions of "imperfect" skin. Beauty campaigns and photography that lets one's natural, unadulterated skin shine through signals a shift in attitude toward a more accepting view of self.
Insight - As Millennials and Gen Z consume the majority of their content online, they're more frequently seeing authentic self-expression from their peers. This shift has in turn leaked into the influencer and marketing industry, as these demographics are increasingly attracted to brands and individuals who offer content that they can relate to rather than aspire to.
Insight - As Millennials and Gen Z consume the majority of their content online, they're more frequently seeing authentic self-expression from their peers. This shift has in turn leaked into the influencer and marketing industry, as these demographics are increasingly attracted to brands and individuals who offer content that they can relate to rather than aspire to.
Workshop Question - How can your brand leverage social media trends in its favor?
4 Featured, 35 Examples:
63,930 Total Clicks
Date Range:
Feb 18 — Jun 20
Trending:
Warm
Consumer Insight Topics:
