Tyrrells' Truffle Hunt Celebrates Its Luxurious Truffle Potato Chips

 - Nov 27, 2017
References: tyrrellscrisps & campaignlive
To draw attention to the release of its limited-edition truffle potato chips, Tyrrells is launching a pop-up truffle hunt in London.

The premium Black Truffle & Sea Salt potato chip flavor is made with both porcini mushroom powder and black truffle powder, offering a luxurious take on the standard potato chip.

For what it is calling "London's first ever pop-up truffle hunt," Tyrrells is transforming the Hackney City Farm into a destination for hunting truffles, with those in attendance able to partake in a hunt, as well as masterclasses. As part of the experiential event held on the farm, the premium potato chip brand is also giving away goodie bags for participants to take home with them.