Category
Lifestyle
Assisted Choices
Trend cluster
Category
Drinking
Decadence
Consumers compromise dessert to indulge in treat-inspired spirits.
3.5
Trend score
Trend
What is the Drinking Decadence trend?
Drinking Decadence: Showcasing a consumer interest in unexpected flavor combinations, dessert-flavored beer and wine products speak to a view of alcoholic beverages as an official part of a meal. Dessert-inspired alcoholic beverages offer consumers a comfort food-inspired indulgence without the caloric intake of actual desserts and points to the increasingly experimental tastes of alcohol connoisseurs.
Trend themes
Themes within the Drinking Decadence trend
Three behaviours holding the trend together01
Dessert-inspired Alcoholic Beverages
The trend of dessert-flavored beer and wine products provide an opportunity for experimentation with unexpected flavor combinations in alcoholic beverages.
02
Limited Edition Beverages
Limited edition drinks such as Piehole Whiskey and Blossa's annual limited edition bottle of mulled wine create an air of exclusivity and could lead to greater brand loyalty among consumers.
03
Holiday-themed Alcoholic Beverages
Special edition holiday drinks such as Smirnoff's Peppermint Twist vodka and Pepsi White released for Christmas provide an opportunity to explore unique seasonal flavors and packaging designs in alcoholic beverages.
Industry implications
What the Drinking Decadence trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverage Industry
The alcoholic beverage industry can capitalize on these trends by incorporating unconventional flavors and packaging designs in their products to attract experimental and loyal consumers.
For
Food and Beverage Industry
The food and beverage industry can collaborate with alcoholic beverage brands to create dessert-inspired, holiday-themed and limited edition products with cross-over appeal.
For
Marketing and Advertising Industry
The marketing and advertising industry can assist brands in creating effective branding that appeals to the target market for these unconventional alcoholic beverage products.
Trend signals
Trend signals for Drinking Decadence
Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%.
Popularity52%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Drinking Decadence trend
6 featured examples from Sep 21, 2014 to Dec 14, 2015CategoryLifestyle
Java-Branded Christmas Wines
This Seasonal Bottle of Mulled Wine from Blossa Boasts Arabica Coffee
Introducing innovative flavors and limited-edition products in the food and beverage industry.
CategoryLifestyle
Decadent Dessert Beers
The Salted Belgian Chocolate Stout is Perfect for Fall and Winter
Craft breweries have the opportunity to capitalize on the popularity of dessert beers by creating their own unique and indulgent offerings.
CategoryLifestyle
White Citrus Sodas
This Japanese Pepsi White Beverage is Being Released for Christmas
Limited edition beverages, like Pepsi White, allow businesses to test new flavors and marketing campaigns to better engage customers and increase profits.
CategoryLifestyle
Pie-Flavored Liquors
Piehole Whiskey Infuses Spirits with Flavors Like Apple and Pecan Pie
The alcoholic beverage industry can explore disruptive innovation opportunities by developing innovative pie-flavored liquors that cater to the growing demand for unique flavors.
CategoryLifestyle
Holiday Peppermint Vodkas
The Smirnoff Peppermint Twist Liquor Features a Candy Cane Packaging
Industry professionals can create limited edition liquors and explore unconventional flavor blends and packaging designs to cater to increasingly diverse consumer tastes.
CategoryLifestyle
Brownie Dessert Beer
Ben & Jerry's New Belgium Brewing Beer Satisfies a Sweet Tooth and Thirst
The brewing industry has an opportunity to create a new product category by innovating the production process of dessert beers.
