Category
Lifestyle
Festive Fusions
Trend cluster
Category
Remixed
Legacy
Brands invite outside forces to help commemorate milestone events.
4.5
Trend score
Trend
What is the Remixed Legacy trend?
Remixed Legacy: Brands celebrating anniversaries or milestone events are inviting both professional artists and run-of-the-mill consumers to help re-imagine their brand identity. This creative approach allows for multiple perspectives or reiterations of the brand to take place, ensuring that brands stay relevant and fresh, while continuing to be inclusive to consumers.
Trend themes
Themes within the Remixed Legacy trend
Three behaviours holding the trend together01
Crowdsourced Creativity
Brands inviting professional artists and consumers to redefine brand identity and bring a new perspective through collaborative efforts.
02
Art-Inspired Products
Products inspired by classic art pieces to celebrate various occasions and milestones, specifically 100-year anniversaries.
03
Storytelling Packaging
Product packaging that seeks to tell a clear and compelling story through it's design, utilizing image-driven labels with stories behind them.
Industry implications
What the Remixed Legacy trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Opportunities to collaborate with artists and allow consumers to participate in creating content and redefine brand identity.
For
Alcohol and Beverages
Re-imagining product packaging to create a connection between consumers and the brand through the use of visual storytelling and artwork.
For
Entertainment
Bringing nostalgia to the modern era by re-imagining classic pop culture icons, and bringing attention to milestone occasions using social media campaigns.
Trend signals
Trend signals for Remixed Legacy
Trend score 4.5 out of 10, from popularity 59%, activity 67%, freshness 8%.
Popularity59%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Remixed Legacy trend
4 featured examples from Aug 12 to Sep 15, 2015CategoryPop Culture
Hipster Video Game Characters
These Images Display Super Mario Brothers Characters as Hipsters
The re-imagined hipster versions of Super Mario Brothers characters indicate a need for innovative character designs in the video game design industry.
CategoryLifestyle
Storytelling Beer Labels
The Art on These Beer Bottles Reveal Stories Told by 20 Artists
Craft breweries can utilize art-based beer labels to differentiate their products and foster brand loyalty.
CategoryArt & Design
Artistic Bicycle Projects
The Minneapolis Institute of Art Celebrates 100 Years with Art Bikes
Integrating artistic designs into bicycles to create visually stunning and functional products.
CategoryPop Culture
Visualized Cult Film Posters
These Breakfast Club Posters Connect Characters to Products
Opportunity for filmmakers and studios to remake classic films and attract younger audiences.
