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Ben & Jerry's Food Waste Campaign Shares What You Don't Eat

 - Jul 23, 2014
References: miamiadschool & adeevee
'All You Can't Eat' is a food waste campaign that will let you eat all the ice cream you want, plus help out people in need of food at the same time. The project developed by the Miami Ad School is simple: when you're finished with a tub of Ben & Jerry's ice cream, you can fill it with whatever you didn't manage to clean off of your dinner plate.

To donate these buckets of food, New Yorkers would be able to make a drop at a NYC subway station entrance, so that the contents are properly refrigerated. After releasing a bucket, you'll get a tracking number to see where your donation has made a difference, plus a coupon so that you can eat even more Ben & Jerry's ice cream.