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Finance Simplified

Financial institutions demystify banking with approachable campaigns

Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management.
Workshop Question - What's a challenge your consumer faces that your brand could help demystify?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 43 Examples:
47,441 Total Clicks
Date Range:
Aug 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Pachydermic Piggy Banks
Pachydermic Piggy Banks
The 'Elli' Piggy Bank is a Fun Way to Teach Kids to Save Money
Piggy banks are a classic way to teach kids about the importance of frugality and saving money, but the classic ceramic bank isn’t exactly fun—at least, not compared to Elli. Perhaps... MORE
Parent-Approved Allowance Apps
Parent-Approved Allowance Apps
The iAllowance Personal Finance App is Made for Tweens and Teens
Parental influence over tweens and teens when it comes to finance is a difficult area to navigate, so the iAllowance personal finance app is designed to work with parents and children alike to... MORE
play_circle_filled Kid-Run Banks
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to... MORE
Kids Financial Literacy Games
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
Available in the iTunes App Store, ‘Learning Money with Leo’ by the Royal Bank of Canada is a financial literacy education game designed for children. Featuring a friendly lion mascot... MORE
Fairytale Banking Commericals
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short,... MORE
play_circle_filled Honest Financial Ads
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Better Money Habits is an educational financial platform, powered by Bank of America. The website aims to help answer tough money questions and will teach Americans about better money management.... MORE
Teenager Finance Trackers
Teenager Finance Trackers
BillTracker is a Bill Management App That Puts Everything in One Place
The modern teenager has more control over spending habits than ever, which means that bill management is a top priority for many to ensure they don’t damage their credit before their adult... MORE

Related Examples

High-End Brass Piggy Banks
High-End Brass Piggy Banks
The Himitsu Money Boxes are Crafted from Bronze and Brass
Puzzle Box Piggy Banks
Puzzle Box Piggy Banks
The Money Maze Bank Prompts Users to Solve a Puzzle to Access Cash
Size-Adjusting Piggy Banks
Size-Adjusting Piggy Banks
The Nola Money Box Has a Self-Altering Slot to Fit Bank Notes
Customized Finance Apps
Customized Finance Apps
This App Provides Users with Updates About Their Finances in Real Time
Educational Piggy Banks
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This Smart Piggy Bank Teaches Children How to Save Their Money
Subscription-Based Comic Book Sites
Subscription-Based Comic Book Sites
Comicblitz is a Netflix-Like Service for Reading Comics Online
play_circle_filled Financial Literacy PSAs
Financial Literacy PSAs
This Ad from the Canadian Financial Literacy Database is a Warning
P2P Lending Platforms
P2P Lending Platforms
The Ledge App Allows Users to Lend Money to One Another for Different Causes
Kid-Friendly Finance Platforms
Kid-Friendly Finance Platforms
'Rich Kid Smart Kid' Teaches Youth About Money Management
play_circle_filled Educational Finance Cartoons
Educational Finance Cartoons
Bank of America's Money-Saving Videos Feature Tips to Cut Spending
Social Media-Based Banking
Social Media-Based Banking
Fidor Bank Sets Its Interest Rates Based On Facebook Likes
Hands-Free Banking Apps
Hands-Free Banking Apps
Dutch ING Customers are Able to Transfer Money by Speaking Out Loud
Collegiate Money-Saving Infographics
Collegiate Money-Saving Infographics
This Handy Chart Shares Tips on Saving Money While in School
Palm Print Payment Services
Palm Print Payment Services
This Online Banking Platform Uses Palm Vein Biometric Technology
Fingerprint-Based Banking Services
Fingerprint-Based Banking Services
This App Uses Fingerprints to Verify a Customer's Identity
Grand Chocolate-Inspired Hotels
Grand Chocolate-Inspired Hotels
The Kameha Grand Zurich Hotel Features a Sweet Interior
Eyeprint-Based Banking Services
Eyeprint-Based Banking Services
This Online Bank Allows Users to Log in with an Eye Scan
Voice-Protected Banking Services
Voice-Protected Banking Services
The Voice Biometric System Lets Consumers Use Verbal Passwords
play_circle_filled Fingerprint-Protected Passwords
Fingerprint-Protected Passwords
'Crypta' Lets You Log In to Your Accounts with Your Fingerprint
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Simplified Tax Apps
The 'Sensibill' App Takes the Stress Out of Doing Taxes
Financial Advisor Apps
Financial Advisor Apps
'Even' is a Virtual Financial Manager for Stressless Money Management
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Pizza-Shaped Piggy Banks
This Quirky Coin Receptacle is a Great Place for Stashing Spare Change
Social Media Payment Systems
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
Parent-Controlled Banking Apps
Parent-Controlled Banking Apps
This New Finance App Facilitates Peer-to-Peer Money Transfers
Automatic Digital Wallet Top-Ups
Automatic Digital Wallet Top-Ups
A New Google Wallet Feature Allows Programmable Money Transfers
Pre-Ordering Sandwich Apps
Pre-Ordering Sandwich Apps
This New App from Subway Allows Users to Remotely Order Sandwiches
play_circle_filled Comical Banking Commercials
Comical Banking Commercials
Isla Fisher Creates a Humorous Brand Endorsement for ING Direct
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Data-Targeting Millennial Infographics
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Mobile Banking Ventures
ZenBenx is an Innovative New Service Perfect for Roaming Millennials
Exclusively Online Banks
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This UK Bank Will Operate Almost Entirely as a Mobile Banking App
Financial Literacy Education
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Financial Travel Services
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CIBC and the UP Express are Teaming Up to Serve Travelers Better
Charitable Banking Initiatives
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Venture for Canada and RBC Partner Up to Support Entrepreneurs
Money-Saving Apps
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TD Bank's Partnership With Moven is Resulting In a Behavior-Changing TD App
LED Piggy Banks
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The 'Lucky Bag Lamp' is a Glowing Cash-Stashing Nightlight
Personalized Financial Services
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This Website Offers Free Credit Scores and Finance Recommendations
Social Media Cryptocurrencies
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The Reveal App Gives Users Ownership with a Currency of Attention
Fairer Credit Rating Startups
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Aire's Credit Scoring Bases Rates on Customer-Submitted Data
Wearable Finance Apps
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The Moven Smartwatch App Uses Behavioral Tricks to Reign In Your Spending
Bill-Paying Email Services
Bill-Paying Email Services
Google Pony Express to Let Users Receive and Pay Bills from Gmail
Celebrity Piggy Banks
Celebrity Piggy Banks
This Rick Ross Piggy Bank Comes With a Hefty Price Tag
3D Printed Piggy Banks
3D Printed Piggy Banks
The Oinky Whimsical Piggy Bank is an Update on a Classic Design
Shiny Snouted Banks
Shiny Snouted Banks
The Golden Piggy Bank is Cast from a Deceased Piglet