Category
Lifestyle
Festive Fusions
Trend cluster
Category
Finance
Simplified
Financial institutions demystify banking with approachable campaigns.
3.4
Trend score
Trend
What is the Finance Simplified trend?
Finance Simplified: Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management.
Trend themes
Themes within the Finance Simplified trend
Three behaviours holding the trend together01
Simplified Financial Education
Financial institutions are introducing marketing campaigns and educational tools that are straightforward in order to promote financial literacy at earlier ages.
02
Interactive Kid-Friendly Money Management
Businesses are developing engaging and game-like apps and tools for kids and teenagers in order to teach them the value of money and financial responsibility.
03
Transparent Financial Messaging
Businesses are creating more honest advertising and marketing campaigns that address common financial problems faced by everyday people in order to help demystify the banking process.
Industry implications
What the Finance Simplified trend means for industry
Where the trend changes the playbookFor
Banking & Financial Institutions
Financial institutions can take a simplified and transparent approach to their marketing campaigns and educational tools, and can also incorporate more interactive and kid-friendly elements in their products and services.
For
Education
Educational institutions can collaborate with financial institutions to promote financial literacy and integrate it into their curriculum.
For
App & Game Development
Developers can create more engaging and interactive apps and tools for kids and teenagers centered around financial education and money management.
Workshop question
What's a challenge your consumer faces that your brand could help demystify?
Trend signals
Trend signals for Finance Simplified
Trend score 3.4 out of 10, from popularity 58%, activity 34%, freshness 8%.
Popularity58%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Finance Simplified trend
7 featured examples from Aug 27, 2015 to Sep 27, 2016CategoryLife-Stages
Pachydermic Piggy Banks
The 'Elli' Piggy Bank is a Fun Way to Teach Kids to Save Money
The toy manufacturing industry can explore creating more interactive and engaging piggy banks like Elli to attract young customers.
CategoryTech
Parent-Approved Allowance Apps
The iAllowance Personal Finance App is Made for Tweens and Teens
Disruptive innovation opportunity: Innovate within the personal finance industry by creating tools and apps specifically designed for families to manage their finances.
CategoryMarketing
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Banks can embrace youth-led initiatives as an opportunity to connect with younger generations and promote financial literacy.
CategoryLifestyle
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
The education technology industry has the potential to benefit from the development of interactive financial literacy apps for kids.
CategoryLifestyle
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
Finance companies, especially banks, can take advantage of whimsical marketing and mobile banking convenience to differentiate themselves from competitors and offer a personalized…
CategoryMarketing
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Opportunities for banks and other financial institutions to partner with educational platforms to build trust with customers and provide valuable financial education
CategoryTech
Teenager Finance Trackers
BillTracker is a Bill Management App That Puts Everything in One Place
The rise of bill management apps presents a significant opportunity for developers to create innovative solutions for personal finance management.
