Finance Simplified

Financial institutions demystify banking with approachable campaigns

Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
28,394 Total Clicks
Aug 15 - Sep 16
This Year and Mild
Featured Examples
Pachydermic Piggy Banks - The 'Elli' Piggy Bank is a Fun Way to Teach Kids to Save Money
SCORE 6.4
This Year and Warm 822 Clicks Pub: Sep 26, 16
Pachydermic Piggy Banks
The 'Elli' Piggy Bank is a Fun Way to Teach Kids to Save Money
Piggy banks are a classic way to teach kids about the importance of frugality and saving money, but the classic ceramic bank isn’t exactly fun—at least, not compared to Elli. Perhaps... [More]
Parent-Approved Allowance Apps - The iAllowance Personal Finance App is Made for Tweens and Teens
SCORE 4.7
Average 303 Clicks Pub: Dec 1, 15
Parent-Approved Allowance Apps
The iAllowance Personal Finance App is Made for Tweens and Teens
Parental influence over tweens and teens when it comes to finance is a difficult area to navigate, so the iAllowance personal finance app is designed to work with parents and children alike to... [More]
Kid-Run Banks - Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
SCORE 4.5
Average 263 Clicks Pub: Sep 12, 15
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to... [More]
Kids Financial Literacy Games - 'Learning Money with Leo' by RBC Aims to Educate Kids on Money
SCORE 3.3
Mild 528 Clicks Pub: Sep 30, 15
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
Available in the iTunes App Store, ‘Learning Money with Leo’ by the Royal Bank of Canada is a financial literacy education game designed for children. Featuring a friendly lion mascot... [More]
Fairytale Banking Commericals - RBC Retells Classic Stories to Show the Benefits of Mobile Banking
SCORE 2.6
Mild 245 Clicks Pub: Aug 27, 15
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short,... [More]
Honest Financial Ads - Better Money Habits Helps Americans Become More Financially Responsibility
SCORE 4.5
Average 212 Clicks Pub: Sep 24, 15
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Better Money Habits is an educational financial platform, powered by Bank of America. The website aims to help answer tough money questions and will teach Americans about better money management.... [More]
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