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Finance Simplified

Financial institutions demystify banking with approachable campaigns

Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management.
Workshop Question - What's a challenge your consumer faces that your brand could help demystify?
Trend Themes
1. Simplified Financial Education - Financial institutions are introducing marketing campaigns and educational tools that are straightforward in order to promote financial literacy at earlier ages.
2. Interactive Kid-friendly Money Management - Businesses are developing engaging and game-like apps and tools for kids and teenagers in order to teach them the value of money and financial responsibility.
3. Transparent Financial Messaging - Businesses are creating more honest advertising and marketing campaigns that address common financial problems faced by everyday people in order to help demystify the banking process.
Industry Implications
1. Banking & Financial Institutions - Financial institutions can take a simplified and transparent approach to their marketing campaigns and educational tools, and can also incorporate more interactive and kid-friendly elements in their products and services.
2. Education - Educational institutions can collaborate with financial institutions to promote financial literacy and integrate it into their curriculum.
3. App & Game Development - Developers can create more engaging and interactive apps and tools for kids and teenagers centered around financial education and money management.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 43 Examples:
55,843 Total Clicks
Date Range:
Aug 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Pachydermic Piggy Banks
Pachydermic Piggy Banks
The 'Elli' Piggy Bank is a Fun Way to Teach Kids to Save Money
Piggy banks are a classic way to teach kids about the importance of frugality and saving money, but the classic ceramic bank isn’t exactly fun—at least, not compared to Elli. Perhaps... MORE
Parent-Approved Allowance Apps
Parent-Approved Allowance Apps
The iAllowance Personal Finance App is Made for Tweens and Teens
Parental influence over tweens and teens when it comes to finance is a difficult area to navigate, so the iAllowance personal finance app is designed to work with parents and children alike to... MORE
play_circle_filledKid-Run Banks
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to... MORE
Kids Financial Literacy Games
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
Available in the iTunes App Store, ‘Learning Money with Leo’ by the Royal Bank of Canada is a financial literacy education game designed for children. Featuring a friendly lion mascot... MORE
Fairytale Banking Commericals
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short,... MORE
play_circle_filledHonest Financial Ads
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Better Money Habits is an educational financial platform, powered by Bank of America. The website aims to help answer tough money questions and will teach Americans about better money management.... MORE
Teenager Finance Trackers
Teenager Finance Trackers
BillTracker is a Bill Management App That Puts Everything in One Place
The modern teenager has more control over spending habits than ever, which means that bill management is a top priority for many to ensure they don’t damage their credit before their adult... MORE

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