Piggy banks are a classic way to teach kids about the importance of frugality and saving money, but the classic ceramic bank isn't exactly fun -- at least, not compared to Elli. Perhaps better described as an elephant bank, Elli is like those coin roller coasters that solicit donations at a supermarket, with a rolling interface that makes financial responsibility fun.
The Elli rolling coin bank is shaped like an elephant (the animal to which its name alludes.) Elli's outstretched truck is fitted with a ridge that runs down it and into a slot along its back. Kids can place coins in this ridge and release them, letting them roll down and disappear into the bank. And if kids want to play again, they'll need to roll a new coin.
Elli is available in three colors: white, black and neon pink.
What's Driving This Trend
- Interactive Piggy Banks
- The Elli piggy bank introduces an interactive and playful element to the traditional concept of saving money.
- Gamified Saving
- The rolling interface of Elli turns saving money into a game, making it more appealing and engaging for kids.
- Personalized Money-saving Tools
- The customizable colors of Elli allow kids to personalize their piggy bank and make it more meaningful to them.
Who This Affects Most
- Toy Manufacturing
- The toy manufacturing industry can explore creating more interactive and engaging piggy banks like Elli to attract young customers.
- Financial Services
- Financial institutions can leverage the gamified saving trend to develop innovative tools that make saving money more enjoyable and interactive for their customers.
- Education
- Educational organizations can incorporate interactive piggy banks like Elli into their curriculum to teach kids about money management and financial responsibility in a fun and engaging manner.
