RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short, funny and well-illustrated creating simple storylines that showcase how convenient and helpful it is to have RBC mobile banking.
Adding a whimsical spin to conventionally dry banking, RBC created the Tales of #HappySending that showcase several children's stories being adapted to have modern spins and banking-related obstacles. Stories that have been featured include The Three Little Pigs, Snow White and the Seven Dwarfs and Princess in the Pea. For example, one commercial stars Rapunzel calling for a locksmith to free her from the tower and using mobile banking to transfer him payment.
Key Themes Behind This Trend
- Whimsical Marketing
- Financial and other industries can take advantage of storytelling and whimsical marketing to create memorable brand experiences.
- Mobile Banking Convenience
- The success of RBC's mobile banking commercials shows that mobile banking convenience is something that consumers appreciate and may be a competitive advantage for banks and other finance companies.
- Fairy Tale Adaptations
- Taking classic fairy tales and adapting them to modern settings and consumer problems can serve as a disruptive innovation opportunity in marketing and advertising.
Where This Applies
- Finance
- Finance companies, especially banks, can take advantage of whimsical marketing and mobile banking convenience to differentiate themselves from competitors and offer a personalized and enjoyable customer experience.
- Marketing and Advertising
- Using fairy tale adaptations and whimsical marketing can disrupt traditional advertising methods, making them more interesting and engaging to audiences.
- Entertainment
- The success of adaptations of classic fairy tales shows the potential for entertainment companies to adapt timeless literary works to create new content that is both nostalgic and modern at the same time.
