RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short, funny and well-illustrated creating simple storylines that showcase how convenient and helpful it is to have RBC mobile banking.
Adding a whimsical spin to conventionally dry banking, RBC created the Tales of #HappySending that showcase several children's stories being adapted to have modern spins and banking-related obstacles. Stories that have been featured include The Three Little Pigs, Snow White and the Seven Dwarfs and Princess in the Pea. For example, one commercial stars Rapunzel calling for a locksmith to free her from the tower and using mobile banking to transfer him payment.
Fairytale Banking Commericals
More Stats +/-
Mobile Banking Ventures
Data-Targeting Millennial Infographics
Bill-Paying Email Services
Parent-Controlled Banking Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.