Category
Lifestyle
Festive Fusions
Trend cluster
Category
Data
Personalization
Brands leverage big data to offer personalized touches for consumers.
4.6
Trend score
Trend
What is the Data Personalization trend?
Data Personalization: No longer an oxymoron, mass personalization has become expected by consumers. When it comes to marketing efforts, brands are adding customized touches that require little to no effort on the part of the consumer, ultimately creating a surprise and delight moment that's tailored to individual taste. By leveraging big data, brands are able to become more intuitive in a way that doesn't compromise convenience.
Trend themes
Themes within the Data Personalization trend
Three behaviours holding the trend together01
Mass Personalization
With personalized touch points becoming the norm, brands are leveraging big data to offer surprise and delight moments tailored to individual tastes.
02
Data-Powered Personal Shopping
Big data is being used to improve ecommerce experiences, like the use of TrueSpectrum by True&Co to collects 7 million data points and design bras for 6,000 body types.
03
AI-Powered Advertisement
M&C Saatchi's Artificially Intelligent Posters uses AI to gauge a person's mood and interest, regenerating layouts and images for better engagement.
Industry implications
What the Data Personalization trend means for industry
Where the trend changes the playbookFor
Ecommerce
Big data is being used to create unmatchable personalized user experiences like True&Co's bra collection designed for 6,000 body types.
For
Mobile Notifications
Companies can help consumers save time and increase personalization by using Kahuna's 'Dynamic Deep Linking' program to direct users to specific screens based on their browser history.
For
Advertisement
The AI-powered smart billboard series by M&C Saatchi has the potential to disrupt the advertisement industry through its use of facial recognition, beacon technology, and mood gauging.
Workshop question
How could your brand or product offer customization in an expedient way?
Trend signals
Trend signals for Data Personalization
Trend score 4.6 out of 10, from popularity 79%, activity 53%, freshness 8%.
Popularity79%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Data Personalization trend
6 featured examples from Jun 16, 2014 to Oct 21, 2015CategoryTech
Data-Powered Costume Finders
This App Uses Google Data to Find the Best Halloween Costumes
Retailers can use search data analysis to identify popular products and adjust inventory and marketing strategies accordingly, while also offering personalized recommendations to…
CategoryFashion
Big Data Lingerie Lines
Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
The lingerie industry is embracing big data analytics to enhance the bra shopping experience, providing women with more accurate sizing and fit recommendations.
CategoryMarketing
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Consumer goods industries, such as shaving products and grooming tools, can benefit from implementing the findings of the Gillette dating research to target their marketing strate…
CategoryMarketing
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
Opportunity to develop innovative personalized advertising strategies that engage consumers on a deeper level.
CategoryTech
Intuitive App Notifications
This Program Helps Companies Personalize Mobile Notifications
The industry that can incorporate intuitive app notifications and dynamic deep linking to enhance user engagement.
CategoryMarketing
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
Opportunities for agencies to use AI to create more engaging ads and improve ROI.
