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Data Personalization

Brands leverage big data to offer personalized touches for consumers

Implications - No longer an oxymoron, mass personalization has become expected by consumers. When it comes to marketing efforts, brands are adding customized touches that require little to no effort on the part of the consumer, ultimately creating a surprise and delight moment that's tailored to individual taste. By leveraging big data, brands are able to become more intuitive in a way that doesn't compromise convenience.
Workshop Question - How could your brand or product offer customization in an expedient way?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
161,451 Total Clicks
Date Range:
Jun 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Data-Powered Costume Finders
Data-Powered Costume Finders
This App Uses Google Data to Find the Best Halloween Costumes
Google has released its own app to help spooksters everywhere find the best Halloween costumes. Google’s ‘Frightgeist’ uses the power of Google Trends to identify the most popular... MORE
Big Data Lingerie Lines
Big Data Lingerie Lines
Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
A lingerie startup is using big data to help women find the perfect bra fit. True & Co is based out of San Francisco and is reinventing how personal shopping happens online. Through TrueSpectrum,... MORE
play_circle_filled Bearded Matchmaking Research
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Gillette dating research was conducted in order better market shaving products to the college crowd. Interestingly, conventional means of doing market research and promoting the findings were not... MORE
play_circle_filled Personalized Deodorant Commercials
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
The Romeo Reboot campaign for Axe Brazil is a mesmerizing commercial that personalizes the ad based on a user’s interests. The ‘Romeo and Juliet’-inspired video has an impressive... MORE
Intuitive App Notifications
Intuitive App Notifications
This Program Helps Companies Personalize Mobile Notifications
‘Kahuna’ designed a new program that helps companies personalize their mobile notifications. Many websites are equipped with technology that allows them to personalize links based on a... MORE
play_circle_filled Self-Regenerating Advertisements
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
Augmented reality, facial recognition and beacon technology are all becoming more prevalent in the world of marketing, but in the UK, M&C Saatchi is applying artificial intelligence to create a... MORE

Related Examples

Ghoulish Pancake Designs
Ghoulish Pancake Designs
These Buttermilk Pancakes are Decorated with Spooky Halloween Faces
Toy-Themed Superhero Costumes
Toy-Themed Superhero Costumes
This LEGO Halloween Batman Costume is Adorable and Fierce
Spicy Halloween Get-Ups
Spicy Halloween Get-Ups
This Creative Halloween Costume Just Requires a Red Shirt and a Green Hat
Zombified Confetti Cupcakes
Zombified Confetti Cupcakes
These Halloween Cake Designs Feature Spooky Sprinkle Interiors
Bloody Softball Prosthetics
Bloody Softball Prosthetics
This Gruesome Costume Accesory Embeds a Yellow Softball into Your Head
Breakfast Pastry Costumes
Breakfast Pastry Costumes
This Homemade Halloween Costume Takes Inspiration from a Sweet Pop Tart
Anime Monster Hoodies
Anime Monster Hoodies
This Sweater Style is Inspired by the Electric Pikachu Pokemon
DIY Unicorn Hoodies
DIY Unicorn Hoodies
This Homemade Unicorn Halloween Costume Magically Transforms a Sweatshirt
Controversial Dress Costumes
Controversial Dress Costumes
This 'The Dress' Halloween Costume Revives a Viral Debate
play_circle_filled Defensive Deodorant Ads
Defensive Deodorant Ads
This Old Spice Ad Features Two Men Promoting Different Grooming Products
Ironic Miniature Billboards
Ironic Miniature Billboards
These Tiny Billboards Created by BBH Interns Promote Big Messages
Homeless Billboard Beds
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
play_circle_filled Nature-Mimicking Billboards
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
play_circle_filled Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
play_circle_filled Interactive Drinking Ads
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
Playoff Beard-Embracing Ads
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
Customizable Sports News Apps
Customizable Sports News Apps
This Breaking Sports News App Leverages Social Media News Feeds
Personalized Blog Tools
Personalized Blog Tools
Collections Gives Recommendations Through Online Inspiration Boards
play_circle_filled All-Encompassing Update Apps
All-Encompassing Update Apps
The Hooks App Lets You Subscribe to Over 1,000,000 Notifications
Refined Apothecary Branding
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
Internet Culture Valentines
Internet Culture Valentines
These Modern Valentine's Cards are for Modern Couples
Female Mentorship Platforms
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
play_circle_filled Intoxicating Dating Stunts
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
play_circle_filled Ticket-Acquiring Apps
Ticket-Acquiring Apps
The New Ticketmaster App Makes Your Ticket Shopping Experience Faster
Personalized Artist Newsfeeds
Personalized Artist Newsfeeds
This Entertainment News Service Updates You on Your Favorite Artists
On-Demand Dating Apps
On-Demand Dating Apps
An Update to Clover's Mobile Dating Application Will Help You Get Lucky Fast
Photo-Sharing Dating Apps
Photo-Sharing Dating Apps
The Glimpse Dating App Syncs with Instagram to Make Romantic Connections
Romantic Adoption Apps
Romantic Adoption Apps
The AllPaws Pet Adoption App is Inspired by How Mobile Dating Works
Communication Reminder Apps
Communication Reminder Apps
The Bond App Reminds You to Keep in Touch with People Who Matter
Magical Hookup Bios
Magical Hookup Bios
The Fake Tinder Profiles Imagine Harry Potter Characters Looking for Adult Fun
play_circle_filled Epic Icy Challenges
Epic Icy Challenges
Old Spice's ALS Ice Bucket Video is as Epic as Expected
Political Matchmaking Campaigns
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
Matchmaking Shoe Apps
Matchmaking Shoe Apps
The SoSho Footwear App is Like Tinder for Shoes
Personalized Retail Notification Systems
Personalized Retail Notification Systems
The Google Now Platform Alerts Users About Searched Items
Social Commentary Smoothies
Social Commentary Smoothies
Skittles by Josh Kline Uses Unconventional and Poetic Ingredients
Mobile Shopkeeper Apps
Mobile Shopkeeper Apps
The 'Sell on Etsy' App is Specifically Designed Just for the Etsy Seller
Possessive Parent Deodorant Ads
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
Social Media Music Videos
Social Media Music Videos
The Facehawk Music Video is a Personalized Experience
Ecommerce Site Statistics
Ecommerce Site Statistics
An Online Shop Design Layout Can Impact How Much Consumers Spend
Travelling Lingerie Shops
Travelling Lingerie Shops
Lingerie Retailer Journelle Hits the Open Road This Summer
Online Consumer-Boosting Charts
Online Consumer-Boosting Charts
Improve Your Company's Ecommerce Customer Service in Seven Ways
Naughty Bra Innuendo Ads
Naughty Bra Innuendo Ads
Lingerie Retailer True & Co. Are You A MILF? Campaign Celebrates Moms
Forceful Falcon Deodorant Ads
Forceful Falcon Deodorant Ads
The Old Spice Poker Face Commercial Continues Its Absurd Humor
play_circle_filled Spy Cleaner Deodorant Ads
Spy Cleaner Deodorant Ads
The Argentinian AXE ‘The Cleaner' Commercial is Badass
Seductive Showdown Deodorant Ads
Seductive Showdown Deodorant Ads
Axe 'Anarchy is Coming' Gets Pumped Up for the New Body Spray
play_circle_filled Mind-Blowing Cleanser Commercials
Mind-Blowing Cleanser Commercials
Old Spice 'Smell is Power' Campaign Features Terry Crews
Tab-Keeping Apps
Tab-Keeping Apps
Spotme is an App to Help You Get Your Money Back
People-Powered Ticket Sites
People-Powered Ticket Sites
ScoreBig Lets You Set Your Price for Concerts
Paradise Deodorant Ads
Paradise Deodorant Ads
Become One of the Freshest Places on Earth with the Old Spice Campaign
Body-Scanning Size Detectors
Body-Scanning Size Detectors
The 'My Best Fit' Helps Shoppers Figure Out Their True Sizes
Credit Crunch Lingerie Savers
Credit Crunch Lingerie Savers
Bra Extenders Give Too-Tight Undergarments a New Life