Booze-infused vintage sodas combine kitsch with sophistication
Implications - In the face of new and emerging health drinks, soda has become a vintage novelty that, when combined with alcoholic flavors, provides a more lighthearted approach to beverages than what's seen in recent years. Foodie culture has elevated food and beverages to a status symbol. The combination of vintage nostalgia and alcohol lightens the tone in a way that allows consumers to just experience and enjoy the product.
Workshop Question — How can your brand elevate consumer experience with its products/services?