This Extra-Sweet Sugar Encourages People to Consume Less

 - Aug 21, 2015
References: douxmatok & fastcoexist
An Israel-based startup is producing an extra sweet sugar that encourages people to use a smaller amount of sweetener in their food. For those who enjoy their food on the sweet side, this flavor-enhancing sugar helps you cut the calories in half without resorting to artificial sweeteners.

The new technology encourages people to consume less sweetener by making regular sugar taste twice as sweet. The extra-sweet sugar contains tiny food-safe particles that trick your tongue's receptors into thinking your food is much sweeter than it actually is. The new technology allows you to taste the same level of sweetness, even though you are consuming far less. Not only does the sweetener encourage you to consume less, but it is also more affordable because you do not need to buy as much.

The researchers are currently testing the extra-sweet sugar in candy, cake and soda to help consumers cut back without sacrificing flavor.