Traditional comfort foods incorporate boozy elements
Implications - Doubling up on the comfort of alcohol, foodie consumers and professional chefs alike are combining comfort foods with booze to provide an ultimate indulgence. These hybrid pieces appeal to the specific subcategory of foodies who like to view food as a challenge to be conquered. This provides the ultimate in food as an experience.
Workshop Question - How can you identify the sub-segments of your consumer demographic in order to cater to them more specifically?
1. Booze-infused Foods - The trend of adding booze to food items like wings, burgers and popcorn provides a unique and indulgent experience for foodies, and presents an opportunity for restaurants to innovate their menus.
2. Alcohol-inspired Desserts - Creating desserts inspired by cocktails such as margaritas and wine sorbets offers a twist on classic treats, and allows for creativity in blending unexpected flavors.
3. Unique Packaging and Presentation - Using creative packaging and presentation for food items like cookies shaped like cigarettes and red wine hot chocolates with dessert toppings creates a memorable and Instagram-worthy experience for consumers.
1. Food and Beverage - Booze-infused foods and alcohol-inspired desserts provide opportunities for restaurants to innovate their menus and create unique dining experiences.
2. Packaging and Design - Unique packaging and presentation for food items such as cookies and red wine hot chocolates can help brands stand out and create a memorable experience for consumers.
3. Alcohol and Spirits - The trend of incorporating alcohol into food items presents an opportunity for spirits companies to collaborate with food brands and expand their reach into new markets.