Traditional comfort foods incorporate boozy elements
Implications - Doubling up on the comfort of alcohol, foodie consumers and professional chefs alike are combining comfort foods with booze to provide an ultimate indulgence. These hybrid pieces appeal to the specific subcategory of foodies who like to view food as a challenge to be conquered. This provides the ultimate in food as an experience.
Workshop Question - How can you identify the sub-segments of your consumer demographic in order to cater to them more specifically?