The Mtn Dew premium soda line was announced last year with the Black Label flavor and has now been expanded with the announcement of the Green Label and White Label varieties. The Green Label offers Green Apple Kiwi flavor, while the White Label is Tropical Citrus.
The Mtn Dew premium Label Series soda line comes as an alternative soda option for consumers such as Millennials to enjoy rather than sticking with the brand's signature option. This comes as a step from PepsiCo that understands that key demographics are growing up (as are their tastebuds), so they need to offer new options to satisfy their preferences.
The new Mtn Dew Label Series sodas were developed in response to the wildly popular release of the Black Label last year.