Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Contemporary
Gaming
Classic game boards are given design-focused makeovers.
4.2
Trend score
Trend
What is the Contemporary Gaming trend?
Contemporary Gaming: Designers appeal to the fashion-forward consumer with artistic takes on classic board game concepts. Reimagined as streamlined versions with an emphasis on abstraction and aesthetic design, such takes on game concepts provide an alternative for those aiming to maintain a sophisticated theme in all aspect of their decor.
Trend themes
Themes within the Contemporary Gaming trend
Three behaviours holding the trend together01
Design-focused board games
Designers are creating artistic versions of classic board game concepts to appeal to fashion-forward consumers.
02
Sophisticated and chic kids toys
Toy designers are creating elegant versions of classic games and toys that appeal to design-conscious individuals.
03
Portable and organized board games
Designers are creating compact, organized, and easy-to-transport board games for people who want to play on-the-go.
Industry implications
What the Contemporary Gaming trend means for industry
Where the trend changes the playbookFor
Toy industry
Toy manufacturers can focus on developing elegant and sophisticated versions of classic toys and games.
For
Design industry
Designers can create artistic and stunning new versions of classic games that appeal to design-conscious individuals.
For
Travel industry
Travel companies can sell compact and portable board games to passengers to keep them entertained during long or short trips.
Trend signals
Trend signals for Contemporary Gaming
Trend score 4.2 out of 10, from popularity 56%, activity 62%, freshness 8%.
Popularity56%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Contemporary Gaming trend
7 featured examples from Apr 29, 2014 to May 20, 2016CategoryArt & Design
Industrial Chess Sets
This Portable Chess Set Makes It Easy to Set Up a Game Anywhere
Innovative and high-quality portable chess sets can disrupt the toy and game industry by providing a new type of product that is both practical and entertaining.
CategoryArt & Design
Sophisticated Kids Toys
The Wood and Aluminum Connect Four Game is a Work of Art
Manufacturers of children's toys can leverage adult-targeted designs and aesthetics to create a new market segment for themselves.
CategoryLife-Stages
Organized Magnetic Chess Sets
The 'Preset Chess' Travel Chess Set Keeps Pieces Ready to Play
Companies in the board game industry can explore ways to incorporate magnetic components and innovative storage solutions in their product lines to differentiate themselves from c…
CategoryArt & Design
Sci-Fi Battle Board Games
This Star Wars: The Force Awakens Chess Set is Beautifully Crafted
Create a new and exciting set of board games based on iconic film and TV franchises, such as Star Wars, to increase the popularity of board games among avid fans.
CategoryLife-Stages
Flattened Chess Sets
The Got Chess? Set is Inspired by a Stylish Leather Notebook
Incorporating the concept of flat and stackable board game components, like the Got Chess?
CategoryArt & Design
Colorful Chess Sets
XYZ Integrated Architecture Designs an Abstract Version of the Strategy Game
Manufacturing chess sets with unique designs and materials to cater to the demand for visually appealing chess sets.
CategoryLifestyle
Stackable Feline Boardgames
Cat Jenga is the Perfect Pastime for Those Who Simply Adore Cats
The gaming industry can leverage the trend of stackable boardgames by developing new versions of popular games with innovative themes, like animal-themed Jenga sets.
