Bloglovin is trying to encourage user engagement with online inspiration boards for blog images. The new Collections feature will aggregate data and create customized suggestions and search results. Currently the platform enables users to find and follow 650,000 different fashion and lifestyle blogs. This recommendation tool will help users be more targeted in their discovery of new bloggers.
Described by PSFK as a hybrid of Pocket and a Pinterest board, the online inspiration boards let users save stories as well. Articles can be organized by category, such as beauty, style inspiration and travel. Notifications for new posts also notify readers of their favorite bloggers' activity, giving the blogging community more channels to communicate, converse and promote content.