From Blossoming Emoji Gardens to Luxury Car-Sharing Platforms
Rebecca Byers — November 18, 2015 — Marketing
In a time of pervasive digital presence from brands and consumers alike, there are plenty of examples of digital communities that highlight them as a tool for brand's to cultivate communities around online.
When brand fans connect online, consumers are empowered to cultivate a deeper community around the products and services in question. Popular examples of such branded communities include Nike's global Run Club and Audi's car-sharing program in Sweden, which connects individuals interested in co-owning a vehicle with someone who lives nearby.
These digital communities can help consumers understand a product or service and its potential role in the individual's daily life. A great example of this executed efficiently is the McCain #MODIFRY campaign, which connects customers on its blog by encouraging them to contribute the ways in which they integrate McCain's frozen fries with fresh ingredients at home.
When brand fans connect online, consumers are empowered to cultivate a deeper community around the products and services in question. Popular examples of such branded communities include Nike's global Run Club and Audi's car-sharing program in Sweden, which connects individuals interested in co-owning a vehicle with someone who lives nearby.
These digital communities can help consumers understand a product or service and its potential role in the individual's daily life. A great example of this executed efficiently is the McCain #MODIFRY campaign, which connects customers on its blog by encouraging them to contribute the ways in which they integrate McCain's frozen fries with fresh ingredients at home.
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