Millennials unplug to enjoy movie and television-inspired board games
Implications - As consumers begin to plan time to "unplug," millennials are choosing pop culture-inspired board games that bring a part of the digital world into tech-free time. In opting for traditional board games updated with themes inspired by modern television series', video games and movies, consumers are making a conscious decision to partake in a tech-free activity but do so in a way that relates to their specific interests.
Workshop Question - How can your brand connect with consumers without incorporating technologies into your product or service?
Trend Themes
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Pop Culture-inspired Board Games — Consumers are seeking to unplug from technology by playing traditional board games updated with themes inspired by modern television series', video games and movies.
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Cinematically Themed Card and Dice Games — Consumers are seeking more immersive entertainment experiences, leading to the blending of different verticals, such as traditional board games and the horror film industry.
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Fantasy-themed Playing Cards — Products such as Game of Thrones playing cards tap into the fandom of popular TV shows and novels, providing fans with a physical product that captures the essence of the show's themes and aesthetic.
Industry Implications
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Toy and Board Game Industry — Design and create pop culture-inspired board games and card decks to meet the needs of consumers seeking to unplug and engage in traditional activities.
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Entertainment Industry — Collaborate with traditional board game designers to produce board games, card decks, and dice games themed around popular television series and films.
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Fantasy Merchandise Industry — Create physical merchandise such as playing cards, puzzles, and figurines that capture the essence of popular fantasy TV shows and novels, such as Game of Thrones.
5 Featured, 45 Examples:
218,748 Total Clicks
Date Range:
Nov 13 — Feb 16
Trending:
Mild
Consumer Insight Topics:
