This 'What Color is the Dress' Halloween costume is here to revive an Internet-wide controversy that fueled water cooler debate for weeks.
The incident was called 'Dressgate' in the media, and it centered around an innocently posted picture of a girl in a formal dress. The lighting on the shimmery, lace-covered body con dress made it impossible to tell whether it was a blue and black or a white and gold dress. Some people thought blue, some white. Almost everyone was entirely certain that they were right, and willing to fight passionately to prove it. But no matter which side of the argument you fell on, it was impossible to be a person with even one social media account and not be aware of the raging debate.
This The Dress Halloween costume is a simple and recognizable way to dress up as one of this year's biggest Internet culture moments.
What's Driving This Trend
- 'the Dress' Halloween Costume
- Disruptive innovation opportunity: Costume designers can tap into viral Internet moments to create relevant and timely products.
- Color-debate-inspired Products
- Disruptive innovation opportunity: Product designers can utilize viral debates to create items that spark conversation and debate among consumers.
- Crowdsourced Marketing
- Disruptive innovation opportunity: Brands can leverage the power of viral sensations to create user-generated content that engages consumers and promotes their products.
Who This Affects Most
- Costume Design
- Disruptive innovation opportunity: Costume designers can capitalize on viral Internet moments to create costumes that are relatable and timely for consumers.
- Product Design
- Disruptive innovation opportunity: Product designers can use viral debates to create products that generate buzz and consumer interest.
- Marketing and Advertising
- Disruptive innovation opportunity: Marketers can leverage viral Internet sensations to create user-generated content and engage consumers on social media platforms.
