Consumers opt for low-key methods of skincare and all-around wellness
Implications - Consumers are entertaining more realistic goals when it comes to beauty, opting for non-invasive procedures, customized beauty routines and lifestyle adjustments as a way to care for their skin. This shift points to changing attitudes around aging, with a renewed emphasis on health and wellness as opposed to only focusing on youth.
Workshop Question - How do consumers's changing attitudes impact your business? How do you adapt to them?
Trend Themes
-
Low-key Skincare Methods — Consumers are seeking non-invasive procedures and customized beauty routines as a more realistic way to care for their skin.
-
Renewed Focus on Health and Wellness — Consumers are shifting from a focus on youth to taking a more holistic approach to aging, with an emphasis on health and wellness.
-
Personalized Beauty Products — Companies like Romy Paris are changing the cosmetics industry by providing completely unique offerings that allow customers to personalize their skincare routine.
Industry Implications
-
Beauty and Personal Care — The beauty industry is being disrupted by trends towards non-invasive procedures and customized beauty routines that focus on health and wellness.
-
Wellness and Holistic Healthcare — As consumers shift from focusing on youth to aging gracefully, the focus on health and wellness and holistic healthcare is growing.
-
Wearable Technology — Innovations like SFIT are providing consumers with an all-in-one skincare advisor, fitness coach, and smart tanning timer in a portable wearable device.
