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Realistic Beauty

Consumers opt for low-key methods of skincare and all-around wellness

Implications - Consumers are entertaining more realistic goals when it comes to beauty, opting for non-invasive procedures, customized beauty routines and lifestyle adjustments as a way to care for their skin. This shift points to changing attitudes around aging, with a renewed emphasis on health and wellness as opposed to only focusing on youth.

Workshop Question - How do consumers's changing attitudes impact your business? How do you adapt to them?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
95,038 Total Clicks
Sep 15 - Oct 15
Average
FashionLifestyleHealthCosmetics
Featured Examples
Customizable Beauty Products - Romy Paris Helps Customers Personalize Their Skincare Regimen
SCORE 5.4
Warm 2,055 Clicks Pub: Sep 28, 15
Customizable Beauty Products
Romy Paris Helps Customers Personalize Their Skincare Regimen
‘Romy Paris’ is producing customizable beauty products that allow customers to personalize their skincare regime. Although there are a number of cosmetics companies that cater to niche... [More]
Non-Invasive Face Lifts - Ultherapy Offers a Non-Surgical Skin Lift That Tightens and Tones
SCORE 5.9
Warm 1,764 Clicks Pub: Sep 29, 15
Non-Invasive Face Lifts
Ultherapy Offers a Non-Surgical Skin Lift That Tightens and Tones
Described as “uplift” rather than a face lift, Ultherapy is a non-invasive and non-surgical alternative to most cosmetic beauty treatments. Unlike traditional face lifts or botox... [More]
Cosmetic Fitness Systems - The SFIT System Advises on Fitness and Skincare Issues
SCORE 4.3
Average 626 Clicks Pub: Sep 29, 15
Cosmetic Fitness Systems
The SFIT System Advises on Fitness and Skincare Issues
SFIT is a proposed fitness and skincare advice-spewing wearable device aimed at helping one achieve their healthiest lifestyle. Billed as the “most comprehensive wellness smart device,”... [More]
Non-Surgical Wrinkle Treatments - Pelleve Offers a Non-Surgical Wrinkle Reduction for Aging Skin
SCORE 3.3
Mild 812 Clicks Pub: Sep 29, 15
Non-Surgical Wrinkle Treatments
Pelleve Offers a Non-Surgical Wrinkle Reduction for Aging Skin
Pelleve is a non-surgical wrinkle treatment that is ideal for those with aging skin. While anti-aging creams can be effective in treating tired skin, they are not nearly as effective as most... [More]
Rejuvenating Skin Supplements - Jeunesse's Reserve Pack is Made from Organic Grape Skin
SCORE 3.2
Mild 388 Clicks Pub: Sep 29, 15
Rejuvenating Skin Supplements
Jeunesse's Reserve Pack is Made from Organic Grape Skin
When it comes to healthy skin supplements, Omega 3’s and B vitamins are often some of the most celebrated when developing a glowing complexion. The Jeunesse Reserve pack enhances the look and... [More]
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