Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Dermatology
Consumers use online and virtual resources to inform their skincare decisions.
4.4
Trend score
Trend
What is the Virtual Dermatology trend?
Virtual Dermatology: As skin health and appearance increase in importance for consumers, they are more inclined to seek advice from experts. However, since busy lifestyles are often unable to accommodate numerous trips to the dermatologist, consumers are turning to virtual or online resources. Not only does this shift indicate how valued expert opinions are today; it also demonstrates that health is embarked on with an informed, multi-specialty approach.
Trend themes
Themes within the Virtual Dermatology trend
Three behaviours holding the trend together01
Virtual Consulting
Virtual dermatology and skin care apps represent a shift towards digitally accessing expert opinions.
02
Personalized Skincare
Smart mirrors and beauty product pairing apps use data to suggest personalized skincare routines to consumers.
03
On-Demand Medical Advice
Anonymous dermatology apps provide consumers with 24-hour access to professional medical advice.
Industry implications
What the Virtual Dermatology trend means for industry
Where the trend changes the playbookFor
Telemedicine
The rise of virtual dermatology highlights the potential for growth in telemedicine.
For
Data Analytics
The use of facial recognition software and real-time skin scanning highlights the importance of data analytics in the beauty industry.
For
Consumer Technology
The development of smart mirrors and mobile skincare apps signify the potential for innovative disruptions within the consumer technology industry.
Workshop question
How can you make your brand's expertise in your industry more readily accessible to the everyday consumer?
Trend signals
Trend signals for Virtual Dermatology
Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%.
Popularity70%
Activity55%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Dermatology trend
4 featured examples from Jan 10 to Sep 29, 2015CategoryFashion
Skin Health Apps
ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
Utilizing technology to enhance skin care products and create personalized solutions.
CategoryLifestyle
Anonymous Dermatology Apps
First Derm Offers Professional Medical Advice On Demand
First Derm is an example of a growing healthtech industry that is leveraging technology to disrupt traditional healthcare models and increase accessibility.
CategoryLifestyle
Skin-Analyzing Smart Mirrors
Panasonic's High-Tech Mirror that Delivers Beauty and Makeup Advice
The use of smart mirrors and facial recognition software provides innovative opportunities for beauty and skincare companies to personalize and recommend products directly to cons…
CategoryFashion
Beauty Product Pairing Apps
The CosScan App Assesses the Compatibility of Skin & Beauty Products
The beauty tech industry can develop more apps and tools that help users find personalized skincare and makeup products that work for their unique skin type and preferences.
