Hybrid Beauty Sprays

Pixi by Petra's Glow Mist is Made from a Blend of Oil and Water

The Glow Mist from Pixi by Petra is a multifunctional product that will appeal to women who like to keep their skincare routines clean and simple. The product is made up of a combination of oil and water, so when the bottle has had a chance to settle, this bi-phase beauty product's ingredients naturally separate. Olive, jojoba, avocado, thyme, orange and clove are just a few of the 13 nourishing natural oils that are used to keep the skin hydrated and refreshed, delivering that "glow" that it so promises.

The unique combination of oil and water makes the product suitable for use before and after applying makeup, for the purpose of protecting the skin and setting any applied cosmetics in place.

Bi-phase Beauty Products
Creating beauty products with a combination of oil and water can appeal to women seeking low maintenance skincare routines.
Multifunctional Skincare
Expanding product functionality by using ingredients that can be used before and after applying makeup can create increased value for consumers.
Nourishing Natural Oils
Incorporating multiple nourishing oils into beauty products can entice consumers looking for natural and hydrating skincare.

Who This Affects Most

Beauty and Skincare
Companies in this industry can explore creating multifunctional products and experimenting with unique ingredient combinations.
Natural and Organic Products
Brands invested in natural and organic ingredients can innovate by incorporating a variety of natural plant-based oils into their products.
Makeup and Cosmetics
Companies in this industry can seek to collaborate on products with skincare brands in order to create combination skincare/cosmetic items.
SCORE
1.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 24%
Freshness 8%