Modern security systems boast face recognition tools with biometric appeal
Implications - The appeal of biometrics is giving way to facial recognition systems focused on enhanced security. In light of heightened concern surrounding hacking, new ventures tailored to personalized, inimitable features are becoming all the more alluring. The hyper-customized nature of biometrics plays nicely into the popularity of bespoke branding across industries, and provides peace of mind where consumers crave it most.
Workshop Question - As biometrics evolve, what kind of impact could this have on your brand or industry?