Movement-Monitoring Wearables

The 'Polar Loop 2' Vibrates When You are Inactive for Too Long

The 'Polar Loop 2' is a new fitness tracker meant to be an every day companion. The wearable is great for recording fitness levels and uses accurate, individualized algorithms developed by Polar.

The wearable tracks a user's steps, distance, calories and sleep. By inputing your age, weight, gender and choice of activity level, the Polar Loop 2 sets a unique daily goal which differs among each user. Daily activities can be tracked via the Polar Flow mobile app for users to see their overall results as well as links to more detailed analysis of a user's fitness levels.

The Polar Loop 2's lightweight frame makes wearing the tracker extremely comfortable and practical. Connected to your smartphone, the Polar Loop 2 has 85 LED lights used for notification alerts. The device is offered in powder white, sorbet pink and smokey black.

Fitness Tracking Wearables
Opportunity for developing wearable technology focused on tracking fitness levels.
Personalized Health Algorithms
Opportunity for developing individualized algorithms to create unique daily health goals based on personal health information.
Connected Wearable Devices
Opportunity for developing wearable devices that can easily connect and communicate with other devices such as smartphones.

Industries Being Reshaped

Technology
Potential for technology companies to develop the next generation of fitness tracking wearables with advanced features such as GPS tracking and heart rate monitoring.
Healthcare
Opportunity for healthcare providers to incorporate personalized health algorithms in wellness programs to help patients set and achieve health goals.
Fashion
Opportunity for fashion brands to create more stylish and customizable wearable technology that can be worn as a fashion accessory.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 22%
Freshness 8%

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