Sephora's 'Pantone Color IQ' tool is now available for use at select retail locations. Customers are invited to match their tones to the appropriate foundations by way of the iPad-based application, offering up expert pairings with the help of the store's employees.
The cosmetic hub that is Sephora is known for its production of over 1000 different types of concealers. Fashionotes.com points out that it often takes an average of seven tries for women choose the product that is right for them, making many appear patchy and unnatural.
The Pantone Color IQ will scan the skin of users and offer recommendations on the best products based the observations. SPF options are also available, adding a healthy dimension to the aesthetic concept.