This Program Helps Companies Personalize Mobile Notifications
Katherine Pendrill — September 3, 2015 — Tech
References: kahuna & venturebeat
'Kahuna' designed a new program that helps companies personalize their mobile notifications. Many websites are equipped with technology that allows them to personalize links based on a user's browser history. While this technology is commonplace for desktop applications, there are no comparable programs for apps.
Kahuna has devised a new way for companies to add an additional level of personalization to their mobile notifications. Instead of simply taking users to a generic webpage, the 'Dynamic Deep Linking' program will direct users to a specific screen. These screens are based on information collected from a user's browser history. The idea is to help consumers save time by taking them directly from a notification to a relevant page.
The new technology can help companies utilize a customer's personal history in order to provide more personalized app notifications. This unique approach ensures that customers are directed to relevant content rather than generic information.
Kahuna has devised a new way for companies to add an additional level of personalization to their mobile notifications. Instead of simply taking users to a generic webpage, the 'Dynamic Deep Linking' program will direct users to a specific screen. These screens are based on information collected from a user's browser history. The idea is to help consumers save time by taking them directly from a notification to a relevant page.
The new technology can help companies utilize a customer's personal history in order to provide more personalized app notifications. This unique approach ensures that customers are directed to relevant content rather than generic information.
Trend Themes
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Intuitive App Notifications — The trend of personalizing mobile notifications for a more intuitive user experience.
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Dynamic Deep Linking — The trend of directing users to specific screens within an app based on their browser history for a more personalized experience.
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Utilizing Customer History — The trend of leveraging customer's personal history to provide more relevant and personalized app notifications.
Industry Implications
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Mobile App Development — The industry that can incorporate intuitive app notifications and dynamic deep linking to enhance user engagement.
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Marketing and Advertising — The industry that can utilize the trend of utilizing customer history to deliver more targeted and personalized app notifications.
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Technology — The industry that can drive the innovation of intuitive app notification technologies and dynamic deep linking programs.
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