Unique apps and services offer travelers upleveled in-flight meal options
Implications - Innovative smartphone applications and upleveled menu offerings from airlines have given way to a reinvented in-flight meal experience. From opening up the options to include terminal eateries and sourcing recipes from some of the world's top chefs, brands are able to enrich the overall customer experience while solving one of the most widely accepted issues around traveling.
Workshop Question - What could you do to enrich you customer's experience with your brand?
Trend Themes
1. In-flight Meal Innovation - Airlines are partnering with renowned chefs and using innovative technology to enhance the in-flight meal experience.
2. Pre-order Airport Meal Apps - Apps like AirGrub provide travelers with convenient ways to pre-order meals from their airport's restaurants.
3. Airport Food Delivery Apps - Delivery apps like FooGo make airport dining more accessible and cater to travelers' dietary restrictions.
Industry Implications
1. Travel and Hospitality - The travel industry can utilize these trends to create unique experiences for customers when it comes to dining while traveling.
2. Food and Beverage - These trends bring disruptive opportunities for chefs and restaurant owners to tap into new markets with innovative services and products.
3. Technology - The use of technology like 3D-printing in the food industry presents opportunities to revolutionize food experiences and services.
