'Discover' is a telescopic golf club made as a competition entry into the Starpack 2014 competition. The goal was to create a promotional product for Webb deVlam, a design agency based in Finland. Duncan K. Anderson came up with this extendable golf club design for a few different reasons.
First, the golf club was chosen to symbolize how the agency works as a bonded unit, and secondly 3D printing was meant to show how Webb deVlam is an extremely innovative and forward-thinking company. For the packaging design on the golf club, a clear front was used, symbolizing how the company has nothing to hide, so feels completely comfortable putting its products out in the open.
Key Themes Behind This Trend
- Telescopic Golf Clubs
- Developing more efficient and customizable golf clubs with the use of 3D printing technology.
- Promotional Products
- Incorporating 3D printing technology to create unique and innovative promotional products that stand out in the market.
- Transparent Packaging
- The use of clear packaging to showcase the unique features of a product and communicate the brand's openness and honesty.
Where This Applies
- Golf Equipment Manufacturing
- Integrating 3D printing technology to produce high-quality golf clubs that are tailored to an individual's needs and preferences.
- Design Agencies
- Incorporating 3D printing technology to create visually appealing and highly customized promotional products for clients.
- Packaging Manufacturing
- Developing transparent and visually appealing packaging designs that showcase the unique features and values of a product.
