Category
Tech
Delegated Interfaces
Trend cluster
Category
Data-Informed
Soundtrack
Apps and services exploit big data to create customized playlists.
3.2
Trend score
Trend
What is the Data-Informed Soundtrack trend?
Data-Informed Soundtrack: With the emergence of apps and services that make legal streaming easily accessible, consumers are drawn to those that offer automatically generated playlists customized to their preferences. Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer. Streaming services powered by customization make accessing a variety of content at any given moment an intuitive process that consumers have come to expect.
Trend themes
Themes within the Data-Informed Soundtrack trend
Three behaviours holding the trend together01
Personalized Playlists
Consumers are drawn to apps and services that offer automatically generated customized playlists tailored to their musical preferences.
02
Musical Food Pairings
More companies are partnering with music services to provide consumers with unique and unforgettable dining experiences.
03
Data-Informed Personalization
Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer.
Industry implications
What the Data-Informed Soundtrack trend means for industry
Where the trend changes the playbookFor
Music Streaming Services
There is a need for music streaming services to leverage big data to create innovative features and personalized experiences for customers.
For
Restaurant Technology
Technology needs to be integrated into the restaurant experience to provide unique and interactive experiences for customers.
For
Fitness Technology
As fitness culture continues to rise, there is an opportunity for technology to provide holistic and personalized experiences for users.
Trend signals
Trend signals for Data-Informed Soundtrack
Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%.
Popularity49%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Data-Informed Soundtrack trend
4 featured examples from Feb 16 to Sep 3, 2015CategoryTech
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
Sportswear companies have an opportunity to partner with music streaming services and create apps that integrate with wearable technology to offer personalized workout experiences.
CategoryTech
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
The hospitality industry can use jukebox apps to provide personalized experiences for guests by allowing them to choose the music played in hotel lobbies, restaurants, and bars.
CategoryTech
Personalized Playlist Apps
This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
Music streaming services can personalize playlists and harness data to enhance user experience and engagement.
CategoryTech
Musical Food Pairings
This Web-Based Food Delivery System Shares Soundtracks with Consumer Orders
Opportunity for food delivery companies to differentiate themselves by offering customized musical experiences along with their meals.
