Apps and services exploit big data to create customized playlists
Implications - With the emergence of apps and services that make legal streaming easily accessible, consumers are drawn to those that offer automatically generated playlists customized to their preferences. Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer. Streaming services powered by customization make accessing a variety of content at any given moment an intuitive process that consumers have come to expect.
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Feb 15 — Oct 15
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