Apps and services exploit big data to create customized playlists
Implications - With the emergence of apps and services that make legal streaming easily accessible, consumers are drawn to those that offer automatically generated playlists customized to their preferences. Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer. Streaming services powered by customization make accessing a variety of content at any given moment an intuitive process that consumers have come to expect.
Trend Themes
1. Personalized Playlists - Consumers are drawn to apps and services that offer automatically generated customized playlists tailored to their musical preferences.
2. Musical Food Pairings - More companies are partnering with music services to provide consumers with unique and unforgettable dining experiences.
3. Data-informed Personalization - Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer.
Industry Implications
1. Music Streaming Services - There is a need for music streaming services to leverage big data to create innovative features and personalized experiences for customers.
2. Restaurant Technology - Technology needs to be integrated into the restaurant experience to provide unique and interactive experiences for customers.
3. Fitness Technology - As fitness culture continues to rise, there is an opportunity for technology to provide holistic and personalized experiences for users.
4 Featured, 35 Examples:
127,208 Total Clicks
Date Range:
Feb 15 — Oct 15
Trending:
Mild
Consumer Insight Topics:
