Experiential shopping guides consumers to make more tailored decisions
Implications - Rather than a task or necessity, the act of shopping has become an enjoyable experience. Retailers are now using this experiential aspect of modern-day shopping as a way to help consumers make decisions. Engaging, immersive features not only draw consumers in, they can also guide them to making better purchasing decisions that translate into increased loyalty.
Workshop Question - What tools can your brand utilize to offer consumers more guidance during the purchasing process?