Experiential shopping guides consumers to make more tailored decisions
Implications - Rather than a task or necessity, the act of shopping has become an enjoyable experience. Retailers are now using this experiential aspect of modern-day shopping as a way to help consumers make decisions. Engaging, immersive features not only draw consumers in, they can also guide them to making better purchasing decisions that translate into increased loyalty.
Workshop Question - What tools can your brand utilize to offer consumers more guidance during the purchasing process?
Trend Themes
1. Experiential Retail - With a focus on customer engagement, retailers are prioritizing creating memorable shopping experiences to increase loyalty.
2. Interactive Displays - Interactive displays are being used to educate customers, making new technology less intimidating and more accessible.
3. Brick and Mortar Expansion - Brick and mortar retailers are opening new locations that focus on experiential retail and customer engagement while offering personalized customization services.
Industry Implications
1. Retail - Retailers are using experiential shopping to increase dive deeper into the customer journey, making purchasing more tailored and memorable.
2. Technology - Technology industries are using interactive displays to educate customers about their products and make advanced technologies less intimidating and more approachable.
3. Hospitality - With the expansion of experiential retail and interactive displays, the hospitality industry has the opportunity to bring building customer loyalty into the visitor and guest experiences.
