Category
Business
Category Mashups
Trend cluster
Category
Experiential
Guidance
Experiential shopping guides consumers to make more tailored decisions.
4.5
Trend score
Trend
What is the Experiential Guidance trend?
Experiential Guidance: Rather than a task or necessity, the act of shopping has become an enjoyable experience. Retailers are now using this experiential aspect of modern-day shopping as a way to help consumers make decisions. Engaging, immersive features not only draw consumers in, they can also guide them to making better purchasing decisions that translate into increased loyalty.
Trend themes
Themes within the Experiential Guidance trend
Three behaviours holding the trend together01
Experiential retail
With a focus on customer engagement, retailers are prioritizing creating memorable shopping experiences to increase loyalty.
02
Interactive displays
Interactive displays are being used to educate customers, making new technology less intimidating and more accessible.
03
Brick and Mortar expansion
Brick and mortar retailers are opening new locations that focus on experiential retail and customer engagement while offering personalized customization services.
Industry implications
What the Experiential Guidance trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are using experiential shopping to increase dive deeper into the customer journey, making purchasing more tailored and memorable.
For
Technology
Technology industries are using interactive displays to educate customers about their products and make advanced technologies less intimidating and more approachable.
For
Hospitality
With the expansion of experiential retail and interactive displays, the hospitality industry has the opportunity to bring building customer loyalty into the visitor and guest experiences.
Workshop question
What tools can your brand utilize to offer consumers more guidance during the purchasing process?
Trend signals
Trend signals for Experiential Guidance
Trend score 4.5 out of 10, from popularity 62%, activity 66%, freshness 8%.
Popularity62%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Experiential Guidance trend
7 featured examples from Jan 9 to Nov 5, 2015CategoryBusiness
Experiential Tech Retailers
The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop
Implementing experiential retail strategies to enhance customer engagement and brand loyalty.
CategoryMarketing
Experiential Tech Shops
Ontario's First Retail Samsung Store Emphasizes Consumer Engagement
Consumer electronics companies have the opportunity to create more immersive experiences in their brick-and-mortar stores, such as creating partnerships with brands and designing…
CategoryTech
Experiential Electronic Shops
Motorola's 'Moto' Store is the Brand's First Brick and Mortar Shop
Consumer electronics brands can create experiential retail locations that allow customers to directly engage with and customize their products, creating a memorable and personaliz…
CategoryMarketing
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
Habitat Pure's foray into the fragrance industry diversifies their product offerings and expands their target audience.
CategoryLifestyle
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
The retail industry can explore the concept of experiential retail to create unique shopping environments that go beyond traditional brick-and-mortar stores.
CategoryBusiness
Experiential Tech Zones
Best Buy Integrates 'The Intel Experience' in Stores Across the Nation
Opportunity for retail marketing agencies to specialize in creating immersive shopping zones and integrating cutting-edge technology into stores.
CategoryAutos
Interactive Automotive Shops
This Store Helps Consumers Understand How to Care for an Electric Car
Integrating interactive displays in traditional car dealerships to educate customers about electric vehicles and differentiate from regular cars.
