Retail marketing agency DCI-Artform is responsible for integrating 'The Intel Experience,' an immersive shopping zone, into 50 Best Buy stores nationwide.
The company was responsible for the industrial design, engineering and digital integration of the zones, as well as the integration of the "space-wide technology infrastructure" throughout the stores, which allow separate digital components to connect using the LiveGuide content management system. The firm was also responsible for creating, producing, distributing and installing all of the hardware. They will provide the monitoring and maitence for the technology as the project moves forward.
The Intel-powered technology offers customers a memorable shopping experience that is sure to both captivate and engage them. The technology will be continually updated with "of-the-moment" experiences to stay relevant to consumer needs.