Inspired by "grandma's favorite pie recipes," Piehole Whiskey is a Canadian spirit brand infusing its beverage with pie-flavored liqueurs. Promising to be "sweet but not too sweet," this seemingly crazy combination seems like a perfect summer indulgence for those with a sweet tooth.
Piehole Whiskey boasts retro-inspired branding that includes charismatic sketches of 1950s-era pinup girls carrying fresh baked pies.
This Canadian whiskey product is an intriguing example of darker liquors being marketed directly to women. Although the pinup girl images seem to appeal to men, Piehole Whiskey's website is branded as accessible, rustic and homespun. This farmer's daughter appeal is slightly sexy, but it's also largely aligning the product with traditional values rather than a new age liqueur hybrid.