Category
Lifestyle
Festive Fusions
Trend cluster
Category
Accelerated
Nostalgia
Brands re-release and remix iconic products to commemorate milestones.
3.4
Trend score
Trend
What is the Accelerated Nostalgia trend?
Accelerated Nostalgia: In order to commemorate the passing of time, many brands have begun re-releasing and remixing "throwback" products from years past. These products not only capitalize and accelerate a consumer tendency towards nostalgia, but their status as a limited-edition, or updated item also taps into a widespread consumer fear of missing out.
Trend themes
Themes within the Accelerated Nostalgia trend
Three behaviours holding the trend together01
Retro Re-release
Brands are recreating and remixing throwback products from years past for a sense of nostalgia and fear of missing out.
02
Throwback Menus
Businesses are creating vintage menus and drinks to commemorate important anniversaries.
03
Infographic Heritage
Brands are developing infographics as a way of sharing their extensive history and changes for a transparent, visual element.
Industry implications
What the Accelerated Nostalgia trend means for industry
Where the trend changes the playbookFor
Fast Food
Fast food chains are creating all-day breakfast menus and new multi-brand hybrid propositions.
For
Fashion
Fashion brands are bringing back iconic products, such as retro-inspired playing cards and reintroduced retro sneakers.
For
Food and Dining
Restaurants are creating celebratory throwback menus to honor important anniversaries and events.
Workshop question
How can your brand leverage nostalgic inclinations in the marketing or framing of its products/services?
Trend signals
Trend signals for Accelerated Nostalgia
Trend score 3.4 out of 10, from popularity 48%, activity 45%, freshness 8%.
Popularity48%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Accelerated Nostalgia trend
7 featured examples from Aug 29 to Oct 9, 2015CategoryFashion
Reintroduced Retro Sneakers
The 'Nike Zoom Flight 95' Will Be Rereleased for Its 20th Anniversary
Sneaker brands can capitalize on revived interest in classic styles by releasing limited editions of iconic shoes.
CategoryFashion
Nostalgic Hunter Boots
Red Wing's '2015 Huntsman' Boot Celebrates 110 Years with a Throwback Style
Footwear companies should look to their heritage and incorporate functional updates to appeal to consumers looking for fashion that is both trendy and practical.
CategoryLifestyle
Celebratory Throwback Menus
The Melting Pot Created an Exclusive Menu for Its 40th Anniversary
Restaurants can leverage the concept of celebratory throwback menus to create memorable dining experiences and attract customers with unique offerings.
CategoryMarketing
Historical Eatery Charts
This Infographic Shows the Long History of McDonald's Brand Legacy
Opportunity for fast food chains to learn from McDonald's success and apply similar strategies
CategoryLifestyle
All-Day Breakfast Menus
McDonald's Now Serves All Day Breakfast to Eager Diners
Fast food chains can leverage all-day breakfast menus to attract and retain customers, introducing disruptive innovation to the fast food industry.
CategoryPop Culture
Retro-Inspired Playing Cards
These Throwback Cards Let You Play Microsoft's Solitaire in Real Life
Opportunity for the gaming industry to capitalize on the growing trend of retro-inspired games to attract both nostalgic gamers and vintage-enthusiasts.
CategoryMarketing
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
Fast food chains have the opportunity to join forces and create unique multi-brand burger collaborations, offering customers new and exciting menu options.
