Brands re-release and remix iconic products to commemorate milestones
Implications - In order to commemorate the passing of time, many brands have begun re-releasing and remixing "throwback" products from years past. These products not only capitalize and accelerate a consumer tendency towards nostalgia, but their status as a limited-edition, or updated item also taps into a widespread consumer fear of missing out.
Workshop Question - How can your brand leverage nostalgic inclinations in the marketing or framing of its products/services?
Trend Themes
1. Retro Re-release - Brands are recreating and remixing throwback products from years past for a sense of nostalgia and fear of missing out.
2. Throwback Menus - Businesses are creating vintage menus and drinks to commemorate important anniversaries.
3. Infographic Heritage - Brands are developing infographics as a way of sharing their extensive history and changes for a transparent, visual element.
Industry Implications
1. Fast Food - Fast food chains are creating all-day breakfast menus and new multi-brand hybrid propositions.
2. Fashion - Fashion brands are bringing back iconic products, such as retro-inspired playing cards and reintroduced retro sneakers.
3. Food and Dining - Restaurants are creating celebratory throwback menus to honor important anniversaries and events.
