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Rewarding Self-Care

Brands keep consumer interests top-of-mind in marketing campaigns

Implications - Recognizing that many consumers are often over-worked and stressed, brands have begun rewarding them for moments of rest and relaxation. This marketing approach not only encourages and fosters a culture of self-care; it also associates the brand with a level of ease and comfort that's difficult to find in fast-paced, modern life.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
269,569 Total Clicks
Jun 15 - May 16
Warm
MarketingLifestyleHealthLifeInteractiveBranding
Featured Examples
Candy-Dispensing Public Benches - The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
SCORE 7.4
Warm 13,473 Clicks Pub: Oct 9, 15
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
Located in Paraguay, the Kit Kat bench is an ingenious promotion that rewarded individual passersby with a free chocolate bar when the machine sensed they had taken a sufficient “break.”... [More]
Relaxing Chocolate Bar Pop-Ups - The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
SCORE 7.1
Warm 6,221 Clicks Pub: May 5, 16
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Today Cadbury is opening its highly anticipated Dairy Milk Medley Lounge to give consumers a new way to indulge in its products. Chocolate is often associated with pampering one’s self and now... [More]
Rejuvenating Holiday Pop-Ups - This RBC Avion Shop Rewards Customers for the Holidays
SCORE 6.9
Warm 3,110 Clicks Pub: Sep 29, 15
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued... [More]
Zen Furniture Events - Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
SCORE 3.7
Mild 1,007 Clicks Pub: Jun 25, 15
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
Knowing that many people want their homes to be restful places where they can temporarily get away from the world, furniture retailer Leon’s is hosting a relaxation-themed furniture event.... [More]
Social Downtime Campaigns - KFC's In-Store Promotion Provides Free Meals when Social Media is Down
SCORE 3.5
Mild 232 Clicks Pub: Sep 10, 15
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
Society has become so obsessed with social media, that when it temporarily fails, it makes national news—realizing this, KFC Romania created a unique in-store promotion. When Instagram, Facebook,... [More]
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