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Branded Zen

Brands across all industries show support for the health and wellness movement

Implications - The health wave continues to snowball in popularity among consumers, causing many brands, even those not explicitly affiliated with health, to take note. Aligning with the wellness movement through sponsored events, retreats and initiatives, brands are not only capitalizing on a larger cultural shift, but also communicating a vested interest in the well-being of consumers.
Workshop Question - Does your product or service better serve consumers' mental, or physical health? How could you incorporate more of the other?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
194,246 Total Clicks
Date Range:
Apr 15 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
As a brand that’s deeply connected to the yoga community, Lululemon is now releasing one-week guided meditation podcast series. Hosted on SoundCloud, the aim of the meditation challenge is &#... MORE
Transcendental Meditation Apps
Transcendental Meditation Apps
This Mindful App is Endorsed by Music Mogul Russell Simmons
Russell Simmons recently launched a mindful app called ‘Meditation Made Simple,’ which is aimed at helping people practice transcendental meditation. The successful hip-hop mogul has... MORE
Zen Furniture Events
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
Knowing that many people want their homes to be restful places where they can temporarily get away from the world, furniture retailer Leon’s is hosting a relaxation-themed furniture event.... MORE
Mindful Beauty Bars
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... MORE
In-Flight Meditation Programs
In-Flight Meditation Programs
British Airways Aims to Mindfully Improve Passenger Well-Being
In a collaboration with the Mindfulness Institute, British Airways is putting together a travel meditation program to quell the nerves of people who are anxious of flying. The program will launch on... MORE
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
It might not seem that beer brand Bud Light, boy band 98 Degrees and fitness have anything in common, but one unique celebrity yoga class brings all three together. The unusual yoga class was part... MORE

Related Examples

Nighttime Yoga Initiatives
Nighttime Yoga Initiatives
Detroit Hosts Classes to Practice Yoga with the Moon Using Batons
Social Yoga Retreats
Social Yoga Retreats
This Instagram Yoga Getaway Celebrates Social Media and Spirituality
Pet-Practicing Yoga Guides
Pet-Practicing Yoga Guides
The 'Doga' Infographic Outlines Playful Poses for Dogs and Owners
Luxe Activewear Collections
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
Upcycled Yoga Attire
Upcycled Yoga Attire
This Line of Chic Athletic Gear Called 'Stelari' Uses Recycled Materials
Mindful Lifestyle Subscriptions
Mindful Lifestyle Subscriptions
Yogi Surprise's Monthly Gift Boxes Support the Yoga Lifestyle
Yoga Jewelry Subscriptions
Yoga Jewelry Subscriptions
Yogi Surprise's Boxes Contain Handmade Accessories and Treasures
Orchestral Yoga Classes
Orchestral Yoga Classes
'Moga' is a New Yoga Concept That Pairs Practice with a Live Orchestra
Pianist Yoga Classes
Pianist Yoga Classes
Schott's Yoga for Musicians Classes Help Pianists Perform Better
Yogi Lifestyle Beers
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
Canine Yoga Classes
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Cyclist Yoga Classes
Cyclist Yoga Classes
Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
Child-Friendly Fitness Games
Child-Friendly Fitness Games
The Flip2BFit Children's Board Game Encourages Kids to Be Active
Meditation-Enhancing Headbands
Meditation-Enhancing Headbands
The Muse Headband Works to Train and Relax One's Brain
Cultural Yoga Publications
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
Brewery Yoga Classes
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
Inflatable Yoga Studios
Inflatable Yoga Studios
Hot Pod Yoga Supplies a Heated Pop-Up Yoga Station
Yogic Language Courses
Yogic Language Courses
The 'Speak Like a Yogi' Program Teaches Proper Sanskrit Yoga Pose Names
Cylindrical Yoga Props
Cylindrical Yoga Props
Dharma Yoga Wheel's Back-opening Prop Gently Relieves Tightness and Injury
Office Stretching Apps
Office Stretching Apps
The Salute the Desk App Provides Guided Stretching Poses to Improve Posture
Paddleboard Yoga Classes
Paddleboard Yoga Classes
SUP Yoga Halifax Applies Balance to Standing on a Paddleboard
Art-Inspired Yoga Mats
Art-Inspired Yoga Mats
Spiritual Revolution's Mats Support Budding Artists and Photographers
Comparative Fitness Methodology Charts
Comparative Fitness Methodology Charts
This Infographic Breaks Down if Yoga or Pilates is Better
Ugly Workout Campaigns
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
play_circle_filled Cordless Jumping Pranks
Cordless Jumping Pranks
IKEA Uses Cordless Bungee Jumping' to Promote Wireless Charging
play_circle_filled Couture Hotel Toiletries
Couture Hotel Toiletries
'Moooi' Launched a Collection of Haute Hotel Soaps and Shampoos
Feline-Friendly Yoga Classes
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
Nordic-Inspired Flagship Stores
Nordic-Inspired Flagship Stores
The OCE Flagship Boutique in China is Nordic-Inspired Minimalism
Textured Perfumery Interiors
Textured Perfumery Interiors
This Fragrance Shop Interior Resembles a Minimalist Cave
Swimmingly Meditative Programs
Swimmingly Meditative Programs
Yoga at the Aquarium Returns at Ripley's Location in Toronto
play_circle_filled Illusory Furniture Commercials
Illusory Furniture Commercials
OK Go's Red Star Macalline Ad Captivates with Visual Trickery
Personalized Relaxation Apps
Personalized Relaxation Apps
Taomix Helps Users Build Soothing Sound Mixes for Sleep
Architectural Auto Events
Architectural Auto Events
Land Rover's Car Showcase Pairs Its Vehicles with Modern Houses
Digital Product Showrooms
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
Furniture Branded Emojis
Furniture Branded Emojis
The IKEA Emoticons App Hopes to Streamline Domestic Texting
Self-Deprecating Furniture Ads
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
play_circle_filled Virtual Travel Simulators
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
In-Flight Musical Meal Pairing
In-Flight Musical Meal Pairing
British Airwaves Curated a Flavor-Boosting Playlist to Go With Food
Breath-Feeling Guides
Breath-Feeling Guides
This Educational Meditation Infographic was Created with Skeptics in Mind
Meditation Program Apps
Meditation Program Apps
The Headspace App Uses a 10 Day Program to Teach Users Mindfulness Basics
Beacon Airport Assistance
Beacon Airport Assistance
British Airways Implements Beacon Technologies in Heathrow Airport
Holistic Health Scheduling Apps
Holistic Health Scheduling Apps
The Owaves Wellness Calendar Helps You Plan a Balanced Day
play_circle_filled Pet-Centric Airline Channels
Pet-Centric Airline Channels
British Airways Has a New In-Flight TV Channel That's All About Pets
Illuminated Emotion Blankets
Illuminated Emotion Blankets
British Airways' Happiness Blanket Reflects a Traveler's Feelings
Boring Airplane Movies
Boring Airplane Movies
British Airways Will Offer a 7 Hour Long In-Flight Film of a Train Ride
Daily Mindfulness Apps
Daily Mindfulness Apps
The Get Some Headspace App Provides a Series of 10-Minute Meditations
Trash-Fuelled Airways
Trash-Fuelled Airways
British Airways is Working with Solena Fuels for an Eco-Friendly Alternative
Track-Mixing Relaxation Apps
Track-Mixing Relaxation Apps
The Omvana Meditation App Lets Users Overlay Ambient & Vocal Tracks
Guided Mindfulness Apps
Guided Mindfulness Apps
The Buddhify 2 App Helps Users Find Ease Throughout the Day
Instructive Meditation Apps
Instructive Meditation Apps
Stop, Breathe and Think is a Self-Taught Meditation App
Virtual Jet-Unwrapping Contests
Virtual Jet-Unwrapping Contests
British Airlines' Christmas Giveaway Rewarded Fans with Presents
play_circle_filled Interactive Billboard Spoofs
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways