Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Zen
Brands across all industries show support for the health and wellness movement.
3.8
Trend score
Trend
What is the Branded Zen trend?
Branded Zen: The health wave continues to snowball in popularity among consumers, causing many brands, even those not explicitly affiliated with health, to take note. Aligning with the wellness movement through sponsored events, retreats and initiatives, brands are not only capitalizing on a larger cultural shift, but also communicating a vested interest in the well-being of consumers.
Trend themes
Themes within the Branded Zen trend
Three behaviours holding the trend together01
Wellness Movement
Brands are aligning with wellness movement through sponsored events, retreats, and initiatives to capitalize on a larger cultural shift and communicate a vested interest in the well-being of consumers.
02
Mindful Apps
Success Through Stillness: Meditation Made Simple' app provides a new income-generating opportunity and serves as a primer for people eager to start practicing transcendental meditation.
03
Branded Yoga Events
Membership and Wellness brands can partner to co-host yoga events, which provide new opportunities for brand awareness and community building.
Industry implications
What the Branded Zen trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
In-flight meditation programs provide new opportunities for airlines to differentiate and improve passenger comfort and well-being during flights.
For
Retail Industry
Hosting relaxation-themed furniture events provide furniture retailers like Leon's with new opportunities to target conscious consumers who seek permanent solutions for health and spiritual wellness.
For
Beauty Industry
Branded beauty bars offer unique spa marketing experiences that appeal to conscious consumers seeking alternative remedies and preventative practices.
Workshop question
Does your product or service better serve consumers' mental, or physical health? How could you incorporate more of the other?
Trend signals
Trend signals for Branded Zen
Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%.
Popularity58%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Branded Zen trend
6 featured examples from Apr 17 to Aug 19, 2015CategoryMarketing
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
The health and wellness industry can leverage the popularity of meditation practices to offer unique experiences and products to their customers.
CategoryLifestyle
Transcendental Meditation Apps
This Mindful App is Endorsed by Music Mogul Russell Simmons
The wellness technology sector, which includes the development of meditation apps and other digital tools to support mental and emotional well-being.
CategoryMarketing
Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
The trend towards health and wellness in the home presents a disruptive innovation opportunity for furniture manufacturers to create new lines of furniture that prioritize relaxat…
CategoryMarketing
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Innovating beauty and wellness products and services that cater to the mindful living trend.
CategoryWorld
In-Flight Meditation Programs
British Airways Aims to Mindfully Improve Passenger Well-Being
Airlines can adapt the mindfulness programs to enhance the travelling experience of their passengers, while reducing their anxiety levels, and differentiate themselves from compet…
CategoryLifestyle
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
Brands in the beer and alcohol industry can leverage events and unique experiences to engage with their audience and increase brand loyalty.
