Apart of NYC Design Week 2015, this Alexander Girard pop-up lounge is a relaxing space open to the public. The colorful space brings to life the designs and works of Girard, a widely celebrated designer that dabbled in interior, furniture, industrial and textile design.
The stunning public space is part-lounge, part-museum showcase, with bright designs from Girard's time designing at Herman Miller. The space inspires visions of Mad Men and is characterized by its bright contrasting colors and delicate integration of the merchandise, which is highlighted on fixturing throughout the lounge.
By creating a laid back atmosphere where patrons of NYC Design Week can relax and take in the merchandise in a leisurely way, the space was able to introduce Girard's designs to a new generation in an experiential fashion.
Key Themes Behind This Trend
- Pop-up Lounge Experience
- Public spaces that offer a unique and eye-catching experience for visitors.
- Experiential Marketing
- Marketers actively engage customers in a way that entertains and offers a sense of discovery or immersion.
- Retail-theatre
- Using storytelling, event production, and other elements to create a fully immersive shopping experience.
Where This Applies
- Event Planning
- Companies can produce stimulating and immersive installations for clients at events.
- Retail
- Retailers can create pop-up experiences to engage their customers within the store and encourage product discovery.
- Interior Design
- Interior designers can create interactive and fresh experiential environments through innovative fixtures like those at the Alexander Girard pop-up lounge.
