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Crime Campaigning

Marketing efforts encouraging bad behavior entice consumers

Implications - Capitalizing on the general public's fascination with crime, many marketing campaigns have opted for an illicit approach. By encouraging consumers to embrace illegal behavior in a fun, light-hearted way, this approach immediately grabs attention, as well as offering an outlet for so-called "bad" behavior.
Workshop Question - What guilty pleasure could you tap into to create adverse appeal?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
124,557 Total Clicks
Date Range:
May 14 — Oct 15
Trending:
Mild

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