Marketing efforts encouraging bad behavior entice consumers
Implications - Capitalizing on the general public's fascination with crime, many marketing campaigns have opted for an illicit approach. By encouraging consumers to embrace illegal behavior in a fun, light-hearted way, this approach immediately grabs attention, as well as offering an outlet for so-called "bad" behavior.
Workshop Question - What guilty pleasure could you tap into to create adverse appeal?
Trend Themes
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Illicit Marketing — Marketing campaigns are embracing an illicit approach to grab attention.
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Friendship-testing Pranks — Promotions and stunts are testing the limits of what friends will do for each other.
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Thievery-based Promotions — Promotions are providing giveaways to those who are willing to participate in a seemingly illegal act.
Industry Implications
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Marketing and Advertising — Marketers need to push the boundaries to stay top of mind with their audience.
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Entertainment and Media — Media companies are using creative campaigns to engage their audience.
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Travel and Tourism — Travel companies are getting creative with their marketing tactics to drive interest and participation.
3 Featured, 27 Examples:
76,071 Total Clicks
Date Range:
May 14 — Oct 15
Trending:
Untested
Consumer Insight Topics:
