Crime Campaigning

Marketing efforts encouraging bad behavior entice consumers

Implications - Capitalizing on the general public's fascination with crime, many marketing campaigns have opted for an illicit approach. By encouraging consumers to embrace illegal behavior in a fun, light-hearted way, this approach immediately grabs attention, as well as offering an outlet for so-called "bad" behavior.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
82,200 Total Clicks
May 14 - Oct 15
Mild
Featured Examples
Crime Series Cafes - This Coffee Shop was Created in Honor of the Show Breaking Bad
SCORE 5
Average 3,867 Clicks Pub: Jul 27, 15
Crime Series Cafes
This Coffee Shop was Created in Honor of the Show Breaking Bad
This TV show-themed coffee shop is the perfect place for crime-drama fans of Breaking Bad to grab a cup of hot java in Istanbul. The shop called Walter’s Coffee Roastery features all things... [More]
Friendship-Testing Pranks - This TV Promotion Turns Friends into Accomplices
SCORE 4.8
Average 977 Clicks Pub: Nov 3, 14
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
Just as How to Get Away with Murder is a show that pushes legal students to their limits, this TV promotion for the show tests how far one friend is willing to go for another. The prank involved... [More]
Thievery-Based Flight Promotions - JetBlue is Offering Free Giveaways to People Who Steal Their Ads
SCORE 4.5
Average 340 Clicks Pub: Oct 7, 15
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel... [More]
Illegal Music Swap Machines - In Brazil, Spotify Trades Illegally Downloaded Music for Membership
SCORE 1.3
Untested 196 Clicks Pub: May 27, 14
Illegal Music Swap Machines
In Brazil, Spotify Trades Illegally Downloaded Music for Membership
Illegally downloaded music may be convenient for some, but not if it’s in competition with your digital music service, as Spotify found. The problem with pirated music is that it’s so... [More]
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