'The Fringe' by Gucci serves to announce its new presence on Spotify, as well as promote its Nouveau Fringe Shoulder Bag. On Spotify, Gucci chose female DJs—Pixie Geldof, The Misshapes and Mademoiselle Julia, Chelsea Leyland, Harley Viera Newton, JaKissa Taylor-Semple and Leah Weller—to put together exclusive playlists for the music streaming site.
The introductory video for The Fringe provides a taste of what Gucci has in store for this music and fashion fusion. As well, the 1940s-inspired Gucci Nouveau Fringe Bag gets a ton of exposure on the shoulder of Elisabeth Erm, who is being watched by a mysterious onlooker throughout her time at the club. The minute-long teaser is a great prelude to what people can expect from Gucci when they log into Spotify.
Fashionably Curated Playlists
More Stats +/-
Dramatic Asian-Inspired Editorials
Simple Sincere Editorials
Darkly Punk Editorials
Eccentric Painted Face Editorials
Quirkily Dramatic Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.