Brands capitalize on fandom communities to increase engagement
Implications - Understanding that fan communities are some of the most dedicated, many brands have begun offering immersive and gamified fan experiences that demand consumer engagement. Superfans are willing to work for perks, and by recognizing that, brands can create a powerful, symbiotic relationship with consumers.
Workshop Question - How could you reward your most engaged consumers to make them advocates for your brand?
6 Featured, 54 Examples:
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Sep 15 — Jun 17
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