Immersive Fandom

Brands capitalize on fandom communities to increase engagement

Implications - Understanding that fan communities are some of the most dedicated, many brands have begun offering immersive and gamified fan experiences that demand consumer engagement. Superfans are willing to work for perks, and by recognizing that, brands can create a powerful, symbiotic relationship with consumers.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
77,774 Total Clicks
Sep 15 - Jun 17
This Quarter and Untested
Marketing
Featured Examples
Comic Hero Tattoo Parlors - SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
SCORE 5
Average 1,262 Clicks Pub: Mar 15, 16
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Austin’s SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide... [More]
Disney EDM Festivals - Electroland is a Music Festival in the Grounds of Disneyland Paris
SCORE 5.1
This Quarter and Warm 336 Clicks Pub: May 25, 17
Disney EDM Festivals
Electroland is a Music Festival in the Grounds of Disneyland Paris
When one thinks about it, an event like Electroland, the upcoming EDM festival at Disneyland Paris, makes sense. Part of the reason people love Disney is because of the music and the fireworks.... [More]
Disney Character Deck Parties - Disney Cruises' Marvel Day at Sea Brings Marvel Characters to Life
SCORE 4
This Quarter and Mild 340 Clicks Pub: Jun 14, 17
Disney Character Deck Parties
Disney Cruises' Marvel Day at Sea Brings Marvel Characters to Life
For children and their families who are fans of Marvel’s big-screen heroes, Disney Cruises has created a fun event called ‘Marvel Day at Sea.’ With everything from deck parties to... [More]
Galactic Fantasy Bars - The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
SCORE 3.7
This Year and Mild 158 Clicks Pub: Mar 24, 17
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
Toronto’s “Trekkies” were able to fill their summer nights with interactive games and drinking at the CNE’s Star Trek bar. The unique venue was a part of a larger 2016... [More]
Virtual Reality Baseball Commercials - Gatorade Puts Fans in the Shoes of Bryce Harper
SCORE 2.1
Untested 137 Clicks Pub: Sep 26, 15
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
Gatorade has enlisted the help of baseball player Bryce Harper to star in its new virtual reality (VR) baseball commercials. The brand seeks to put fans in the shoes of Harper through an innovative... [More]
Creature-Catching Game Events - The Pokémon GO Fest Celebrates Several Milestones
SCORE 3.1
This Quarter and Mild 146 Clicks Pub: Jun 8, 17
Creature-Catching Game Events
The Pokémon GO Fest Celebrates Several Milestones
The Pokémon GO Fest was announced by Niantic as a happening that’s set to take place on July 22 as a way to celebrate two huge milestones for the company. This includes the one-year... [More]
Quantcast