Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,961 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 340,569 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 340,569 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,961 cutting edge ideas.

Immersive Fandom

Brands capitalize on fandom communities to increase engagement

Implications - Understanding that fan communities are some of the most dedicated, many brands have begun offering immersive and gamified fan experiences that demand consumer engagement. Superfans are willing to work for perks, and by recognizing that, brands can create a powerful, symbiotic relationship with consumers.
Workshop Question - How could you reward your most engaged consumers to make them advocates for your brand?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
143,554 Total Clicks
Date Range:
Sep 15 — Jun 17
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Comic Hero Tattoo Parlors
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Austin’s SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide... MORE
Disney EDM Festivals
Disney EDM Festivals
Electroland is a Music Festival in the Grounds of Disneyland Paris
When one thinks about it, an event like Electroland, the upcoming EDM festival at Disneyland Paris, makes sense. Part of the reason people love Disney is because of the music and the fireworks.... MORE
Disney Character Deck Parties
Disney Character Deck Parties
Disney Cruises' Marvel Day at Sea Brings Marvel Characters to Life
For children and their families who are fans of Marvel’s big-screen heroes, Disney Cruises has created a fun event called ‘Marvel Day at Sea.’ With everything from deck parties to... MORE
Galactic Fantasy Bars
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
Toronto’s “Trekkies” were able to fill their summer nights with interactive games and drinking at the CNE’s Star Trek bar. The unique venue was a part of a larger 2016... MORE
play_circle_filled Virtual Reality Baseball Commercials
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
Gatorade has enlisted the help of baseball player Bryce Harper to star in its new virtual reality (VR) baseball commercials. The brand seeks to put fans in the shoes of Harper through an innovative... MORE
Creature-Catching Game Events
Creature-Catching Game Events
The Pokémon GO Fest Celebrates Several Milestones
The Pokémon GO Fest was announced by Niantic as a happening that’s set to take place on July 22 as a way to celebrate two huge milestones for the company. This includes the one-year... MORE

Related Examples

Cruise Ship Water Parks
Cruise Ship Water Parks
Dr. Seuss WaterWorks is a Whimsical Water Park Aboard the Carnival Horizon
Anime-Themed Phone Chargers
Anime-Themed Phone Chargers
The Pikachu Phone Charger is an Adorable and Practical Accessory
Solar Eclipse-Focused Cruises
Solar Eclipse-Focused Cruises
The Royal Caribbean Total Eclipse Cruise Sails on August 20
Millennial-Only River Cruises
Millennial-Only River Cruises
'U by Uniworld' is Exclusively for Those 21 to 45 Years of Age
Anime-Themed Trains
Anime-Themed Trains
Pokémon With You Designed This Pikachu-Inspired Train for Kids to Enjoy
play_circle_filled Jumping Fish-Monster Games
Jumping Fish-Monster Games
'Magikarp Jump' is the Latest Mobile Game From Nintendo and Niantic
Virtual Gaming Promotions
Virtual Gaming Promotions
'Pokemon Go Adventure Week' Offers Special Incentives to Players
Anime-Inspired Lunch Boxes
Anime-Inspired Lunch Boxes
The Poke Ball Lunch Box is Perfect for Marathon 'Pokemon Go' Sessions
play_circle_filled Feminist Virtual Reality Apps
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
Anime-Inspired Cosmetics
Anime-Inspired Cosmetics
This Tony Moly Collection is Branded with Iconic Pokemon Characters
Social AR Geolocation Apps
Social AR Geolocation Apps
The 'Grifidi' Social Experience App Creates Location-Based Socializing
Fantasy-Themed Cruise Stops
Fantasy-Themed Cruise Stops
Adventures by Disney Now Has a Beauty and the Beast Themed Offer
Cruise Ship Ice Bars
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
Opulent Cruise Ship Pubs
Opulent Cruise Ship Pubs
The Bonded Store Cocktail Bar Offers Craft Cocktails While at Sea
Western-Themed Figurines
Western-Themed Figurines
The Westworld Characters are Now Available as Funko Pop Vinyl Figures
Arctic Cruise Adventures
Arctic Cruise Adventures
Crystal Serenity Offers a Luxurious Mode of Travel to Cold Climates
Personalized Cruise Wearables
Personalized Cruise Wearables
Carnival's Ocean Medallion Helps Guest Find the Best Experience
App-Based Movie Promotions
App-Based Movie Promotions
Atom Tickets' Star Trek Beyond Promotion Involved a 360 Degree Campaign
Sci-Fi Playing Cards
Sci-Fi Playing Cards
'Stardeck' Playing Cards Feature Fictional and Astronomical Inspirations
Programming Turn Tables
Programming Turn Tables
'TuneTable' Teaches the Basics of Coding Through Music
Retro Sci-Fi Hair Editorials
Retro Sci-Fi Hair Editorials
This Salon Editorial from BLOW Shows Off Fantasy Colored Hair
play_circle_filled Zero-Gravity Music Festivals
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
play_circle_filled Obsolete Technology Performances
Obsolete Technology Performances
Ei Wada Uses CRT TVs and Magnetic Tapes to Make Music
EDM Team Anthems
EDM Team Anthems
Deadmau5 Produced the New Toronto Maple Leafs Anthem
GMO-Detection Devices
GMO-Detection Devices
This High-Tech Sensor Can Identify and Quantify GMO Materials In Crops
Zero Gravity Dance Parties
Zero Gravity Dance Parties
Desperados' 'Bass Drop' Takes EDM Fans to 20,000 Feet
Video Game-Themed Publishers
Video Game-Themed Publishers
Ubisoft Publishing is Releases Books Based on the Company's Games
Sonic Hologram Images
Sonic Hologram Images
The Max Planck Insititute's 'Holograms for Acoustics' Create 3D Images
Intergalactic Bluetooth Communicators
Intergalactic Bluetooth Communicators
The Star Trek TNG ComBadge Lets Users Act Like Crew Members
Sci-Fi Social Media Buttons
Sci-Fi Social Media Buttons
Facebook's Star Trek Like Buttons are for the Series' 50th Anniversary
City-Sized Cruise Ships
City-Sized Cruise Ships
The Royal Caribbean Cruise Ship 'Harmony of the Seas' is Astounding
Cartoon Choreography Software
Cartoon Choreography Software
MMD Satoshi Uses Open Freeware to Create Pokemon Dance Videos
play_circle_filled Social Music Mixers
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
Cross-Generational Festival Experiences
Cross-Generational Festival Experiences
Lily di Costanzo Brings Her Grandmother to an EDM Festival
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
Rewarding Ad-Blocking Apps
Rewarding Ad-Blocking Apps
The New Adblock Plus App Will Reward Good Ad Content
Luminous Interactive Tabletops
Luminous Interactive Tabletops
The 'Interactive Tabletop' by Sony Made Its Debut at SXSW
Promotional Korean Concerts
Promotional Korean Concerts
The 'K-Pop Night Out' Event Bring Korean Music to SXSW
Experimental Pop-Up Bars
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
Live Concert-Streaming Apps
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
Musical Memory-Boosting Platforms
Musical Memory-Boosting Platforms
The So Much More to Experience Program Aims to Trigger Memories
Connected Gardening Systems
Connected Gardening Systems
The 'Connected Yard' Platform Provides Informational Gardening Tips
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
Roadworthy Virtual Reality
Roadworthy Virtual Reality
This Plastic VR Headset Protects Phones for Adventurous Viewing
3d Vision-Simulating Glasses
3d Vision-Simulating Glasses
This Device Allows Customers to Experience New Lenses Before They Buy
play_circle_filled Virtual Reality Orchestras
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
play_circle_filled Virtual Reality Ride Previews
Virtual Reality Ride Previews
This Roller Coaster Simulation Previews a Real, Record-Breaking Ride
VR Beauty Subscriptions
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
Soda Brand Factory Visits
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
Supercharged American Sportscars
Supercharged American Sportscars
The 2016 Camaro SS is Purported to Be the Fastest One Yet
play_circle_filled VR Cereal Boxes
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
Virtual Reality Museums
Virtual Reality Museums
Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes
Hands-On DJ Camps
Hands-On DJ Camps
Paul Oakenfold Helps People Learn to DJ in a Camp-Style Setting
Rave-Detecting Apps
Rave-Detecting Apps
This Mobile Events Guide is Designed for Tracking Down EDM Concerts