When one thinks about it, an event like Electroland, the upcoming EDM festival at Disneyland Paris, makes sense. Part of the reason people love Disney is because of the music and the fireworks. Though that music isn't typically electronic and those fireworks are slightly different from the light shows at other EDM festivals, the concepts aren't as disparate as one might have expected upon hearing that Disney is sponsoring an EDM event.
Electroland is indeed slated for Disneyland Paris next month, and the acts at the one-night event include some heavy hitters in the genre. Electroland will host names like Steve Aoki, NERVO, Michael Calfran, and Richard Orlinski. Disney also plans to wow the audience by using its projection mapping system on the Twilight Zone Tower of Terror, the structure behind where the acts will be performing.
What Makes This Trend Stand Out
- EDM Festivals at Theme Parks
- Theme parks are collaborating with electronic dance music artists to create a new genre of festivals.
- Projection Mapping Integration
- Projection mapping technology is transforming live performances at events and festivals.
- Cross-industry Collaborations
- Collaborating across seemingly disparate industries can result in unique and exciting experiences for consumers.
Sectors Adopting This
- Entertainment Industry
- The entertainment industry can explore opportunities to partner with DJs and EDM artists to create new events like Electroland.
- Event Industry
- The event industry can adopt projection mapping technology to enhance live performances at festivals and events.
- Tourism Industry
- The tourism industry can tap into the growing trend of destination festivals by partnering with music festivals to offer unique experiences at popular tourist attractions like Disney Parks.
