Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diversified
Mobile
Mobile retail evolves to offer more than just food and fashion.
6.2
Trend score
Trend
What is the Diversified Mobile trend?
Diversified Mobile: Realizing the accessibility in mobile retail, unexpected brands are opting for on-the-go solutions to heighten consumer intrigue. Transforming mobile trucks into hair salons and workout stations, brands are redefining how typically time-consuming activities are experienced, reflecting a need for convenience no matter what service is being provided.
Trend themes
Themes within the Diversified Mobile trend
Three behaviours holding the trend together01
Mobile Convenience
Mobile businesses are providing on-the-go solutions to traditionally time-consuming activities, reflecting a need for convenience no matter what service is being provided.
02
Pop-Up Retail
Pop-up retail initiatives are gaining popularity in the form of mobile businesses, providing companies with a unique way to connect with customers outside of traditional brick-and-mortar stores.
03
Customized Experiences
Mobile businesses are offering customized experiences through their on-the-go services, providing consumers with more personalized and unique options than traditional brick-and-mortar stores can provide.
Industry implications
What the Diversified Mobile trend means for industry
Where the trend changes the playbookFor
Retail Industry
Mobile businesses are disrupting traditional brick-and-mortar stores, providing a unique way for retailers to connect with customers on-the-go.
For
Beauty Industry
Mobile beauty services such as nail and hair salons are disrupting the traditional beauty industry, providing convenience and unique experiences for customers.
For
Automotive Industry
Mobile automotive retailers are shaking up the traditional dealership model, providing a unique and convenient way for customers to purchase cars.
Workshop question
Is there a way that your brand could leverage the popularity of mobility services to surprise and delight your consumers?
Trend signals
Trend signals for Diversified Mobile
Trend score 6.2 out of 10, from popularity 92%, activity 88%, freshness 8%.
Popularity92%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Diversified Mobile trend
8 featured examples from May 29, 2014 to Apr 27, 2016CategoryFashion
Mobile Lingerie Boutiques
The 'Try-On Truck' Allows Women to Shop for Lingerie on the Go
The fashion retail industry can benefit from the disruptive innovation opportunity of mobile lingerie boutiques and personalized bra fittings.
CategoryMarketing
Mobile eCommerce Fitting Rooms
The True & Co. Mobile Retail Store Brings the Online Store to Life
Mobile eCommerce and online-offline integration offer opportunities for brick-and-mortar stores to reach new customers.
CategoryAutos
Mobile Nail Salons
La Lacquerie is a Mobile Nail Salon That Caters to Women on the Go
The on-demand and mobile beauty service trend presents an opportunity for the beauty and wellness industry to offer convenient and personalized services to busy professionals.
CategoryBusiness
Mobile Florist Services
The Uprooted Flower Truck is a Full-Service Florist on Wheels
The floral industry is ripe for disruption and new business models, as consumers look for alternatives to traditional floral boutiques.
CategoryAutos
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
Opportunities for car manufacturers and dealerships to explore new ways of reaching customers through mobile and pop-up retail experiences.
CategoryFashion
Mobile Barber Shops
Salon Le Barber Brings Men's Grooming Services on the Road
Barber businesses facing tough competition could differentiate themselves by creating a unique experience such as a mobile service.
CategoryLifestyle
Shuttle Bus Workouts
The Mobile Gym Brings the Workout to You
Disruptive innovation opportunity: Develop compact and portable fitness equipment that can be easily transported and used in mobile gyms.
CategoryBusiness
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
Retailers can use mobile discount stores to test new delivery methods and attract a broader customer base while providing unique and exclusive offers to encourage purchases.
