Category
Lifestyle
Assisted Choices
Trend cluster
Category
Livestreamed
Campaign
Brands entice consumers with livestreamed, interactive video content.
3.2
Trend score
Trend
What is the Livestreamed Campaign trend?
Livestreamed Campaign: With the emergence of temporary video apps like Snapchat and Periscope, brands have the opportunity to capitalize on a consumer's fear of missing out by broadcasting live footage of the event as it rolls out. Similarly, inventive campaigns that feature livestreamed content benefit from the sense of urgency such time-sensitive events cultivate.
Trend themes
Themes within the Livestreamed Campaign trend
Three behaviours holding the trend together01
Livestreamed Interactive Campaigns
Livestreaming interactive video content is a new trend being used by brands to engage and interact with their audience.
02
Ambient Live Streaming Advertising
Ambient live streaming advertising allows brands to create unique and authentic connections with new consumers.
03
Smartphone-Controlled Livestream Toys
New smartphone-controlled toys come equipped with live-streaming capabilities, offering a first-person pilot's view to users.
Industry implications
What the Livestreamed Campaign trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands are using livestreaming and ambient advertising techniques to create new and exciting ways to engage their audience.
For
Entertainment
Livestreaming has become a new channel for interactive audience engagement in the entertainment industry.
For
Toy and Game Industry
Smartphone-controlled toys with live-streaming capabilities are creating a new market within the toy and game industry.
Workshop question
What is the current mode of communication your consumers utilize the most and how could you leverage that to target them more organically?
Trend signals
Trend signals for Livestreamed Campaign
Trend score 3.2 out of 10, from popularity 63%, activity 24%, freshness 8%.
Popularity63%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Livestreamed Campaign trend
6 featured examples from Apr 14, 2015 to Jan 8, 2016CategoryFashion
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
Advertising agencies and brands can explore new and innovative ways to engage with consumers, such as through livestream campaigns with interactive elements.
CategoryLifestyle
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
Leveraging live-streaming platforms to promote new product launches, host virtual tastings, and engage consumers in innovative ways.
CategoryLife-Stages
Live-Streaming Toy Planes
This Smartphone-Controlled Paper Airplane Offers a Pilot's View
Toy manufacturers can incorporate smartphone-controlled features into their products to captivate younger generations and stay relevant in the digital age.
CategoryMarketing
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
Restaurants and food brands can use interactive advertising to showcase their products and attract new consumers.
CategoryLifestyle
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
Alcohol brands can use creative and interactive marketing campaigns to build buzz around their products, drive sales, and engage with consumers in new and innovative ways.
CategoryMarketing
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
The travel and tourism industry can leverage livestreamed city tours to attract visitors with an interactive and authentic experience.
