Brands entice consumers with livestreamed, interactive video content
Implications - With the emergence of temporary video apps like Snapchat and Periscope, brands have the opportunity to capitalize on a consumer's fear of missing out by broadcasting live footage of the event as it rolls out. Similarly, inventive campaigns that feature livestreamed content benefit from the sense of urgency such time-sensitive events cultivate.
Workshop Question - What is the current mode of communication your consumers utilize the most and how could you leverage that to target them more organically?
Trend Themes
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Livestreamed Interactive Campaigns — Livestreaming interactive video content is a new trend being used by brands to engage and interact with their audience.
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Ambient Live Streaming Advertising — Ambient live streaming advertising allows brands to create unique and authentic connections with new consumers.
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Smartphone-controlled Livestream Toys — New smartphone-controlled toys come equipped with live-streaming capabilities, offering a first-person pilot's view to users.
Industry Implications
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Marketing and Advertising — Brands are using livestreaming and ambient advertising techniques to create new and exciting ways to engage their audience.
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Entertainment — Livestreaming has become a new channel for interactive audience engagement in the entertainment industry.
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Toy and Game Industry — Smartphone-controlled toys with live-streaming capabilities are creating a new market within the toy and game industry.
6 Featured, 54 Examples:
158,519 Total Clicks
Date Range:
Apr 15 — Jan 16
Trending:
Untested
Consumer Insight Topics:
