Brands entice consumers with livestreamed, interactive video content
Implications - With the emergence of temporary video apps like Snapchat and Periscope, brands have the opportunity to capitalize on a consumer's fear of missing out by broadcasting live footage of the event as it rolls out. Similarly, inventive campaigns that feature livestreamed content benefit from the sense of urgency such time-sensitive events cultivate.
Workshop Question - What is the current mode of communication your consumers utilize the most and how could you leverage that to target them more organically?
Trend Themes
1. Livestreamed Interactive Campaigns - Livestreaming interactive video content is a new trend being used by brands to engage and interact with their audience.
2. Ambient Live Streaming Advertising - Ambient live streaming advertising allows brands to create unique and authentic connections with new consumers.
3. Smartphone-controlled Livestream Toys - New smartphone-controlled toys come equipped with live-streaming capabilities, offering a first-person pilot's view to users.
Industry Implications
1. Marketing and Advertising - Brands are using livestreaming and ambient advertising techniques to create new and exciting ways to engage their audience.
2. Entertainment - Livestreaming has become a new channel for interactive audience engagement in the entertainment industry.
3. Toy and Game Industry - Smartphone-controlled toys with live-streaming capabilities are creating a new market within the toy and game industry.
6 Featured, 54 Examples:
158,099 Total Clicks
Date Range:
Apr 15 — Jan 16
Trending:
Untested
Consumer Insight Topics:
